Fitting it all together. Making sure that the essential components of the draft Business Formula fit together in harmony.

The elements of a complete business strategy, derived from the Business Formula.

Creativity and Business. How they can come together in harmony, as "T-Shirts and Suits"

A short video of David's online webinar presentation about cash flow planning and how to manage a cash flow projection.

Precision marketing is about carefully selecting the right kind of customers, not trying to sell to everyone.

The 3Ms technique forces us to think through marketing communications in the right order: Market, then Message, and then Medium.

There are probably several distinct markets or ‘audiences’ for your business and each needs to hear a different message, appropriate to their own needs.

The pros and cons of any medium can only be evaluated in the context of the business objectives, prioritisation of markets and key messages.

Not all customers are equal. Some are far more important than others. Recognise this and allocate resources accordingly. List your special customers, and then treat them especially well.

At the heart of the methodology of Lean Diversification is the Minimum Viable Product, a cheap and fast method to test markets, learn and adapt.