Welcome to this toolkit course!
You now have access to some of the most effective business strategies and techniques to empower you to make your business more successful.
You may wish to follow the sections in order, because the first sections lay the foundation for later ones. However you can access any of the sections at any time, returning to view videos again, re-read information and articles, or download worksheets to print and use by yourself or with your team. So please use these online resources as you wish: as a complete ‘course’ or as a ‘toolkit’ you can dip into at any time to use particular sections as you need them.
I have designed this new toolkit/course for creative entrepreneurs, based on my own direct experience of business. I’ve started and grown several businesses over a period of more than 30 years. I’ve learnt from my mistakes and my successes in business. And I continue to learn by being closely associated with businesses around the world in my work as a business adviser, trainer, conference speaker and writer. Check out my story if you wish.
Most of my learning is from practical experience but I also have academic and professional qualifications, including an MBA with distinction, and fellowships or memberships of several professional institutions including the Chartered Institute of Marketing, the Institute of Consulting and the Institute of Leadership and Management. I am also a fellow of the Royal Society of Arts. More details about my credentials and qualifications are online here.
It is an honour to be able to share with you my approaches to business development, effective business development techniques and a range of strategies from which you can choose the most appropriate for your own business. And of course you can adapt these tools for your own particular circumstances.
The sections also contain inspiring case studies from businesses around the world that have used cool business methods and developed new business models. You can learn more about these in the ‘Ideas in Action’ case studies and the bonus videos in the section about Creative Business Models.
I want this toolkit or course to work well for you, so please contact me if you have any queries, any feedback about the content, or if I can help your business in any other way, as a business adviser, trainer or speaker.
Some details of my webinars and workshops during the COVID-19 Crisis are online here.
What to do next:
– Find the time to get maximum benefit from this course, including the additional reading and bonus materials.
– Apply the techniques to your own business and situation. The downloadable worksheets are designed for you to do this.