David’s marketing book ‘Chase One Rabbit: Strategic Marketing for Business Success’ has a complete section on pricing.
Some free extracts from sections of the book are available online, plus reviews, videos and links to buy the book in the paperback, ebook and audiobook versions.
Bonus content
In this short video, David talks about creative passion, competition and pricing in the creative industries. He was interviewed at the Faculty of Creative Industries at Vilnius Gediminas Technical University in Lithuania.
Bonus content
Video of webinar: Three Dimensions of Profitable Pricing
Further online information
– How to Calculate Prices in the Creative Industries (link…)
– Raise your Prices! (link…)
– Increase Prices with a Winning Marketing Strategy (link…)
– Don’t Discount Prices (link…)
– ‘Ideas in Action’ case study. “Don’t sell it, rent it!” (download PDF)