Creative Times: Leading Creative People – it’s like herding cats!

creative-times-2Leading Creative People …

“We say it’s like herding cats!” was a comment about leading and managing creative people when I was a guest speaker at the Munich meeting of MAGNET – the Marketing and Advertising Global Network.

My presentation to the owners of advertising agencies from around the world was on the subject of Leadership. One aspect they were particularly interested in was how to lead ‘creative’ staff.

Link to full article: Leading Creative People