Leading Creative People … “We say it’s like herding cats!” was a comment about leading and managing creative people when I was a guest speaker at the Munich meeting of MAGNET – the Marketing and Advertising Global Network. My presentation to the owners of advertising agencies from around the world was on the subject of …
Tag: MAGNET
Don’t Co-operate
In contrast to the business strategies of collaboraton or Co-opetition, there is another strategy to consider: ‘Don’t Co-operate’. This is one of the characteristics of the success of Apple Inc., according to Wired Magazine in an article called ‘How Apple Got Everything Right By Doing Everything Wrong’. The article shows how Apple breaks several of …
Leading Creative People
“We say it’s like herding cats!” was a comment about leading and managing creative people when I was a guest speaker at the Munich meeting of MAGNET – the Marketing and Advertising Global Network. My presentation to the owners of advertising agencies from around the world was on the subject of Leadership. One aspect they …
Viral Marketing Video
One of the subjects discussed at the meeting of the Marketing and Advertising Global Network (MAGNET) in Munich recently was viral marketing. I was there as a guest speaker and one of the other presentations was from Gabriel Szapiro, whose Paris agency Saphir also specialises in marketing – especially permission marketing and viral marketing. He …
Let’s license works like George Lucas
We can devise business models in the creative industries by learning how to license works of creativity profitably, following the example of George Lucas – and a self-employed commercial illustrator in a small city in Brazil. In this way a business can be devised to transform the owner from a creative labourer to a true …
Interview with David Parrish about T-Shirts and Suits
MAiLOUT Magazine interviewed me about T-Shirts and Suits in 2005, and the interview has been republished by CIDA on their Creative Portal. Link to full interview in MAiLOUT Magazine online