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Russian translation of ‘T-Shirts and Suits’ book

A Russian translation of the creative business guide ‘T-Shirts and Suits: A Guide to the Business of Creativity’ has been published. Impact Hub Almaty published the book in paperback and eBook formats in October 2019 in Kazakhstan. This is the fourteenth translation of the book. The free eBook in Russian can be downloaded, printed and […]

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Creative Pricing Workshop in Portugal

David delivered a Creative Pricing workshop for creative entrepreneurs at the INDIE WORKERS’ Bootcamp in Porto, Portugal. The workshop provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect of pricing on customer perceptions; and options for selling or licensing intellectual property. The Creative […]

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Marketing no es una palabra sofisticada para decir “vender”

Un Extracto del libro: “Chase One Rabbit: Marketing Estratégico para el éxito en los Negocios 63 Consejos, Técnicas e Historias para Emprendedores Creativos” El marketing es vital para cualquier empresa. Pero no porque el marketing trate de la promoción y la venta de los productos. El marketing es mucho más esencial que todo eso. Es […]

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The Solopreneur Business Growth Model

The Solopreneur Business Growth Model is an alternative way to grow a business that avoids the trap of following the crowd into the conventional process of scaling up. It’s a valid and profitable model that suits many solopreneurs in the creative and digital industries. J.K.Rowling is a highly successful and wealthy writer. Yet many business […]

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Solopreneur Business Growth Model

J.K.Rowling is a highly successful and wealthy writer. Yet many business advisers would condemn her for not having a ‘proper business’ because she hasn’t grown it and employed lots of people. Their advice to Picasso would have been that he needed to employ lots of ‘mini-me’ Picassos if he wanted to be successful in business. […]

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Superfans can boost your creative business

Nicholas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning […]

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Creative Passion, Competition and Pricing (Video)

In this short video, David talks about creative passion, competition and pricing in the creative industries. He was interviewed at the Faculty of Creative Industries at Vilnius Gediminas Technical University in Lithuania. David was also invited to give a creative economy lecture to students and faculty members. In his guest lecture, David spoke about the creative economy […]

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Your first customer in the creative industries (Video)

In the video below, David talks about getting your first customer in the creative industries. He was interviewed at the Faculty of Creative Industries at Vilnius Gediminas Technical University in Lithuania. David was also invited to give a creative economy lecture to students and faculty members. In his guest lecture, David spoke about the creative economy in […]

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