JAB Design, a design consultancy based in Liverpool, is a great example of a creative business using business thinking to make their creative enterprise even more successful.
JAB Design features as an ‘Ideas in Action’ case study in the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’.
This section of the book can be downloaded:
Download ideas_in_action. JAB Design. Excerpt from T-Shirts and Suits. A Guide to the Business of Creativity.pdf (PDF, 151KB)
The section features several important points:
- Transfer of Intellectual Property to Clients
- Creative Alchemy
- Business as a Dialogue with Customers
- Working ‘on’ as well as ‘in’ the business
Link to JAB Design website