Category: Ideas in Action

Conversations as Market Research

Conversations are one of the most powerful forms of market research in the creative industries. They are a great way to understand customers’ perspectives. The term ‘Market Research’ makes most people think of big, expensive research exercises conducted by large corporations or government agencies. That’s why I prefer not to use that term at all. …

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Strategic Digital Marketing Lecture at OMNES

David delivered a Strategic Digital Marketing lecture for Masters students at OMNES Education in London. Students studying the module “Advanced VR and Immersive Technology” heard David’s perspectives on strategic marketing in the digital industries and innovative technology. David shared his experience of strategic marketing in his own businesses and the successes of his clients whom …

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Supporting Future Creative Entrepreneurs

David was the keynote speaker at a conference to celebrate Supporting Future Creative Entrepreneurs. The conference considered the business support perspective and the educational programmes perspective. David’s keynote speech drew on his experience of creative business support programmes, his work with universities around the world, and his case studies featuring creative entrepreneurs. The project lead …

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Creative Business Case Study published

A new creative business case study has been published in the ‘Ideas in Action’ series, which features creative entrepreneurs from around the world. This ‘Ideas in Action’ article reports on social entrepreneurs in Lithuania who combined their creative talents with smart business thinking. In this way, they reached a far bigger audience in Lithuania and …

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Danny Boyle on Inspiration

In this video Danny Boyle talks about certainty, doubt, inspiration – and why it’s important not to be intimidated by your heroes when working in the creative industries. Danny and I were at school together in Bolton many years ago. Since then he’s had a brilliant career in theatre, TV and film, winning an Oscar …

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Creative Industries Urban Regeneration

The creative industries have the potential to be a significant factor in economic growth in the UK and other countries. The potential to create jobs and wealth in the digital and creative sectors has been recognised by national governments and local authorities for some time. Creative Industries Urban Regeneration is seen by many local authorities …

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Creative Business Guide

A useful and readable ‘Creative, Cultural and Digital Industries Guide’ has been published by Business Link West Midlands It is available in hardcopy from Business Link West Midlands and downloadable as a free eBook in PDF format below. This creative business guide was written by David Parrish, author of the book ‘T-Shirts and Suits: A …

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Cate Blanchett ‘Sparkles’

Congratulations to one of my client creative businesses, Sparkle Media on their successful projects in Australia ! The visual effects and animation company has recently worked in Australia with Oscar-winning actress Cate Blanchett and Joseph Fiennes, producing video footage for the multimedia theatrical performance Minutes of a Separation. Sparkle Media also worked for Reebok whilst …

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Artistic Passion – combined with Business Focus

Rob Kinsey is an artist with a passion for the sport of motocross, defining himself on his website as ‘motocross racer, fan and award-winning artist’. Art and sport have been important to Rob for many years. He qualified as a technical illustrator in the 1970’s and his artwork has developed in parallel with his participation …

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