JAB Design, a design consultancy based in Liverpool, is a great example of a creative business using business thinking to make their creative enterprise even more successful. JAB Design features as an ‘Ideas in Action’ case study in the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’. This section of the book …
Tag: Creative Alchemy
Strategic Marketing
Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from …