Tag Archives | values

Freedom, Money, Time

‘Freedom, Money, Time – and the Key to Creative Success’ is the title of an excellent new free eBook from Mark McGuinness. Download this free ebook here. You can also distribute it to friends, colleagues and contacts. Mark reckons that creative people need three things to be happy: Freedom – to do what you want, […]

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Ideas in Action – JAB Design

JAB Design, a design consultancy based in Liverpool, is a great example of a creative business using business thinking to make their creative enterprise even more successful. JAB Design features as an ‘Ideas in Action’ case study in the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’. This section of the book […]

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Strategic Marketing

Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from […]

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