David Parrish, a specialist in creative and cultural industries, will tell you about striking a balance between creativity and business. By examining real cases and examples, you will learn to analyse the market, the advantages and disadvantages of your organisation, and how to find your own niche. The course consists of 5 lectures that you will be able to complete in 30 minutes. During the course, you will learn about classical and original methods for building a strategy. On completion of a short test, you will receive a certificate.