Category: Training

Creativity and Entrepreneurship in Latin America

David delivered a module of an online course on Creativity and Entrepreneurship in Latin America for ALADI, the Latin American Association for Integration. He shared his experience and expertise to make a presentation about the keys to the success of SMEs in the creative industries and ICT. David has extensive experience of the creative industries …

Read more

upGrad Strategic Marketing Masterclass

David delivered a Strategic Marketing Masterclass hosted by upGrad in July 2021. The interactive masterclass included presentations from David on the following topics, followed by questions, answers and discussion: – A Strategic Approach to Marketing – Customer Centric Marketing His masterclass included examples from his own direct experience as an entrepreneur and marketer as well …

Read more

How To Negotiate Higher Prices – online workshop

David delivered an online interactive workshop that explored various aspects of How To Negotiate Higher Prices For Your Products workshop in partnership with Spark Ideas. The three-hour workshop provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect of pricing on customer perceptions; and …

Read more

Strategic Marketing Workshop for Creative Georgia

David delivered a strategic marketing workshop for Creative Georgia in April 2021. With the title ‘Strategic Marketing for Business Success’, the marketing workshop for Creative Georgia covered the following key points: – How to be strategic about marketing – How to succeed in a competitive market – How to focus on the best customers In …

Read more

Workshop for E-Cell, Indian Institute of Technology, Madras

David Parrish delivered an online workshop for the Indian Institute of Technology (IIT), at an event organised by E-Cell at the Indian Institute of Technology, Madras. David’s Indian Institute of Technology workshop on Strategic Planning covered the following topics, and more: – Vision and Success – Internal Analysis – External Analysis – Competitive Advantage – …

Read more

meetings industry association (mia) online workshop

David delivered an online workshop for the meetings industry association (mia) on the subject of: ‘Business Strategies: Creativity, Diversification & Transformation’. The interactive workshop was designed and delivered by David for events and hospitality sector enterprises to adapt creatively and profitably in the current Covid-19 crisis. The workshop included practical techniques for generating and testing new …

Read more

Jumpstart Your Business Webinar

David delivered a Jumpstart Your Business webinar in partnership with Creative England. The interactive webinar for creative entrepreneurs focused on ‘Designing Your Creative Business’. David’s ‘Designing Your Creative Business’ (DYCB) webinars, workshops based on the associated toolkit publication have been delivered in the UK and worldwide, including countries as diverse as Taiwan, Spain, Brazil, Thailand, …

Read more

Multiplier Lab West Africa – workshops for creative hub leaders

David designed and delivered workshops for the Multiplier Lab West Africa project, which helps creative and social impact hub leaders to achieve even greater success. The project was funded by the British Council and delivered by the University of the Arts London. Creative Hub leaders from Nigeria, Ghana, Senegal and Sierra Leone were involved in …

Read more

Moscow Lecture on Creativity

David gave an online lecture on Creativity for the Moscow School of Social and Economic Science in December 2020. The topic of his lecture was “Creativity Loves a Crisis: Different Types of Creativity and Different Ways to Generate New Ideas”. David’s lecture on creativity formed part of a course about the creative industries, within the …

Read more

Southern Africa Innovation Support Programme (SAIS) Workshop

David delivered a workshop for the Southern Africa Innovation Support Programme (SAIS) and its BOOST UP project. His presentation “Understanding Your Market” covered aspects of market research, consumer expectations and strategic marketing. The content of the workshop took from, and built on, David’s online video toolkits, articles and book ’Chase One Rabbit: Strategic Marketing for …

Read more