Category: Training

Strategic Marketing Workshop for Creative Georgia

David delivered a strategic marketing workshop for Creative Georgia in April 2021. With the title ‘Strategic Marketing for Business Success’, the marketing workshop for Creative Georgia covered the following key points: – How to be strategic about marketing – How to succeed in a competitive market – How to focus on the best customers In …

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Workshop for E-Cell, Indian Institute of Technology, Madras

David Parrish delivered an online workshop for the Indian Institute of Technology (IIT), at an event organised by E-Cell at the Indian Institute of Technology, Madras. David’s Indian Institute of Technology workshop on Strategic Planning covered the following topics, and more: – Vision and Success – Internal Analysis – External Analysis – Competitive Advantage – …

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meetings industry association (mia) online workshop

David delivered an online workshop for the meetings industry association (mia) on the subject of: ‘Business Strategies: Creativity, Diversification & Transformation’. The interactive workshop was designed and delivered by David for events and hospitality sector enterprises to adapt creatively and profitably in the current Covid-19 crisis. The workshop included practical techniques for generating and testing new …

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Jumpstart Your Business Webinar

David delivered a Jumpstart Your Business webinar in partnership with Creative England. The interactive webinar for creative entrepreneurs focused on ‘Designing Your Creative Business’. David’s ‘Designing Your Creative Business’ (DYCB) webinars, workshops based on the associated toolkit publication have been delivered in the UK and worldwide, including countries as diverse as Taiwan, Spain, Brazil, Thailand, …

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Multiplier Lab West Africa – workshops for creative hub leaders

David designed and delivered workshops for the Multiplier Lab West Africa project, which helps creative and social impact hub leaders to achieve even greater success. The project was funded by the British Council and delivered by the University of the Arts London. Creative Hub leaders from Nigeria, Ghana, Senegal and Sierra Leone were involved in …

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Moscow Lecture on Creativity

David gave an online lecture on Creativity for the Moscow School of Social and Economic Science in December 2020. The topic of his lecture was “Creativity Loves a Crisis: Different Types of Creativity and Different Ways to Generate New Ideas”. David’s lecture on creativity formed part of a course about the creative industries, within the …

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Southern Africa Innovation Support Programme (SAIS) Workshop

David delivered a workshop for the Southern Africa Innovation Support Programme (SAIS) and its BOOST UP project. His presentation “Understanding Your Market” covered aspects of market research, consumer expectations and strategic marketing. The content of the workshop took from, and built on, David’s online video toolkits, articles and book ’Chase One Rabbit: Strategic Marketing for …

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Creative Entrepreneurship Academy

David was the opening keynote speaker at the Creative Entrepreneurship Academy online event (22-23 September 2020). Organised by Creative Estonia, the Creative Entrepreneurship Academy 2020: Business Opportunities in Digital Culture was delivered in partnership with Creative Georgia and other international partners. David’s keynote speech was on the subject of ‘Creative Business Models in the Online …

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Exporting and International Marketing workshop

David delivered an online Exporting and International Marketing workshop for creative businesses on Thursday 05 November 2020. “I attended a workshop session led by David on Exporting and International Marketing – this was a really useful overview of the key areas to consider in developing and diversifying creative business for overseas audiences. It reassured me that …

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Fundraising Webinar for GEN Namibia Startups

David presented a fundraising webinar for startups in Namibia, hosted by Global Entrepreneurship Network (GEN) Namibia. In the webinar “Creative Fundraising for Startups”, David discussed several sources of funding for startups, giving examples from around the world: – Bootstrapping – Crowdfunding – Grants – Loans – Sponsorship – Advertising – Equity Investment There are free …

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