Category: Strategy

Competitive Advantage and Fell Running

Here’s how I explain Competitive Advantage in my book ‘T-Shirts and Suits: A Guide to the Business of Creativity’, using the metaphor of fell running (the British sport of running up and down mountains: ‘fells’): === One of the questions to answer is: “What can we do better than our competitors?” Ironically this might not …

Read more

meetings industry association (mia) online workshop

David delivered an online workshop for the meetings industry association (mia) on the subject of: ‘Business Strategies: Creativity, Diversification & Transformation’. The interactive workshop was designed and delivered by David for events and hospitality sector enterprises to adapt creatively and profitably in the current Covid-19 crisis. The workshop included practical techniques for generating and testing new …

Read more

Reflections of a Locked-Down Digital Nomad

It’s January 2021 and I’m at home in England, in lockdown during the Covid-19 pandemic. Looking out of my back-bedroom-office window at the snow falling against the background of a grey sky, I reflect that this is a complete contrast to my travelling office setup as a digital nomad. Somewhere I have a photo of …

Read more

Cultural Policy Designers Network – Interview

Ragnar Siil of the Cultural Policy Designers Network interviews David Parrish about responses to the COVID-19 crisis in the creative and cultural industries worldwide. David is a member of the Cultural Policy Designers Network and other international networks in the creative, cultural and digital industries worldwide.

Read more

Business Strategies for the New Normal – Philippines webinar

David was the guest speaker at a webinar on ‘Business Strategies for the New Normal’ in partnership with GEN Philippines on 21 May 2020. Business Strategies for the New Normal – webinar outline 1. The Reality Check – How to deal with the crisis and identify new opportunities for the new normal. 2. Creativity – …

Read more

COVID-19 / Coronavirus Business Strategies – online toolkit course launched

A COVID-19 / Coronavirus Business Strategies online toolkit course has been launched as a creative business response to the COVID-19 crisis. View and access this online toolkit now. COVID-19 Business Strategies: Creativity, Diversification and Transformation David says: “This toolkit will empower you to generate new income in the short term, devise a new Business Formula, …

Read more

Creativity loves a Crisis! Two kinds of creativity to use during the COVID-19 crisis

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify during the COVID-19 crisis. “How to use i-Creativity …

Read more

“Maximising the Monetisation of Creativity” webinar in Albania

David delivered an interactive webinar on Maximising the Monetisation of Creativity for businesses in the creative industries in Albania, in partnership with the Women Founders Network Albania, supported by Swiss EP, Albania. The webinar was organised for businesses in the creative, cultural and digital industries in Albania. Publicity for the Maximising the Monetisation of Creativity …

Read more

Diversification Workshop: “COVID-19 Business Strategies: Creativity, Diversification and Transformation”

This new Diversification Workshop is available as a webinar or online workshop for creative, cultural, digital and other businesses worldwide. It can also be adapted to suit particular business groups and and the course content will be developed further. For example it was adapted for the Creative Scale Up Programme and delivered online for a …

Read more