The Solopreneur Business Growth Model is an alternative way to grow a business that avoids the trap of following the crowd into the conventional process of scaling up. It’s a valid and profitable model that suits many solopreneurs in the creative and digital industries. J.K.Rowling is a highly successful and wealthy writer. Yet many business […]
Archive | Strategy
Business Inspiration for Travel Agencies in Colombia (videos)
Creative Economy, Creative Entrepreneurship, Creativity, Current News, Development Strategies, Digital Economy, Orange Economy, Speeches and Presentations, Strategy, Travel, Videos
These videos are excerpts from David’s speech for travel agencies in Colombia, when he spoke at the National Congress of ANATO in Medellin, with his speech entitled “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy”. Opening section in which David invites delegates to join him on “a trip around the world” to […]
The Golden Circle and its message for creative enterprises
Creative Economy, Creative Entrepreneurship, Cultural Economy, Development Strategies, Leadership, Marketing, Strategy, Videos
For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital […]
Travel Industry Speaker on the Orange Economy
Creative Economy, Creative Entrepreneurship, Creativity, Cultural Economy, Current News, Digital Economy, International Business, Leadership, Marketing, Speeches and Presentations, Strategy, Travel
David was a travel industry speaker on the Orange Economy at the national Congress of ANATO in Medellin, Colombia. His speech title was: “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy Worldwide”. “At the ANATO Congress, David inspired us with useful business techniques for travel agencies. His speech included interesting examples and stories about creativity […]
OKR Tips for Small Businesses
Business Terminology and Techniques, Creative Entrepreneurship, Creativity, Organisational Culture, Organisations, Startups, Strategy
Here are my OKR tips for small businesses, especially enterprises and startups in the creative industries and the creative and digital sector worldwide. ‘Objective and Key Results’ systems, used intelligently and creatively, can be a powerful boost to company performance at all levels, clarify strategic goals, and involve everyone in playing their part in achieving […]
Your difference is your strength
Rob Kinsey attended one of my workshops on business development in Derbyshire, England. Rob is an artist who’s also passionate about motocross, having raced motorbikes, and remains involved in the motocross world. He came to my business development workshop to find out how he might diversify his work away from his passion of motocross art […]
Marketing authentically
Books, Business Terminology and Techniques, Creative Entrepreneurship, Development Strategies, Marketing, Strategy
This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]
How to Measure Progress in a creative business
There are many different ways to measure your progress in a creative business. In a recent business advice session with a creative entrepreneur in Ireland, we discussed different approaches to measuring and monitoring the right things, in a way that is practical and useful, as her business develops and grows. Many businesses have ‘Key Performance […]
Creative Business Speech in Spain (video)
Creative Economy, Creative Entrepreneurship, Creativity, Current News, Development Strategies, Digital Economy, Intellectual Property, International Business, Marketing, Popular, Speeches and Presentations, Strategy, T-Shirts and Suits, Videos
David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]
Strategic Planning Event for Theatre Team
Creative Entrepreneurship, Cultural Economy, Current News, Development Strategies, Organisations, Strategy
David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company. The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the […]