Category: Strategy

The Business of Fashion Design webinar

In partnership with Dexy Creation in Nigeria, David delivered a webinar on ‘The Business of Fashion Design’, plus an Instagram Live event on ‘How to Attract Paying Customers’ The webinar focused on how to make your fashion business even more successful. See the video of the webinar below. The Instagram Live event was an interactive …

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upGrad Strategic Marketing Masterclass

David delivered a Strategic Marketing Masterclass hosted by upGrad in July 2021. The interactive masterclass included presentations from David on the following topics, followed by questions, answers and discussion: – A Strategic Approach to Marketing – Customer Centric Marketing His masterclass included examples from his own direct experience as an entrepreneur and marketer as well …

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How To Negotiate Higher Prices – online workshop

David delivered an online interactive workshop that explored various aspects of How To Negotiate Higher Prices For Your Products workshop in partnership with Spark Ideas. The three-hour workshop provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect of pricing on customer perceptions; and …

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Lifestyle Businesses

Is it an insult or a compliment? In the world of venture capital it’s a derogatory term. Equity investors looking for a lucrative ‘exit’ look down their noses at them. I’m talking about “lifestyle businesses”. It’s a name used for enterprises that aren’t attractive to investors seeking super-profits. It’s a term used insultingly by venture …

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What is Creative Entrepreneurship – Masterclass with Creative Georgia

David presented a Masterclass on What is Creative Entrepreneurship: Create Your Business Formula at an online event in Georgia. The Masterclass, “What is Creative Entrepreneurship: Create Your Business Formula”, was organized by LEPL Creative Georgia in the frame of the British Council grant programme, “Creative Spark: Higher Education Enterprise Programme”. David’s masterclass covered the following …

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Workshop for E-Cell, Indian Institute of Technology, Madras

David Parrish delivered an online workshop for the Indian Institute of Technology (IIT), at an event organised by E-Cell at the Indian Institute of Technology, Madras. David’s Indian Institute of Technology workshop on Strategic Planning covered the following topics, and more: – Vision and Success – Internal Analysis – External Analysis – Competitive Advantage – …

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Tools and Techniques for Creative Businesses

David Parrish gave a presentation on Tools and Techniques for Creative Businesses for creative producers in Nigeria. Working in partnership with Amethyst Dance Foundation, David participated as an online speaker in the Dance Producers’ Retreat. He spoke about some key tools and techniques for creative businesses, including: – Dare to be different – Listen to …

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Competitive Advantage and Fell Running

Here’s how I explain Competitive Advantage in my book ‘T-Shirts and Suits: A Guide to the Business of Creativity’, using the metaphor of fell running (the British sport of running up and down mountains: ‘fells’): === One of the questions to answer is: “What can we do better than our competitors?” Ironically this might not …

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meetings industry association (mia) online workshop

David delivered an online workshop for the meetings industry association (mia) on the subject of: ‘Business Strategies: Creativity, Diversification & Transformation’. The interactive workshop was designed and delivered by David for events and hospitality sector enterprises to adapt creatively and profitably in the current Covid-19 crisis. The workshop included practical techniques for generating and testing new …

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