Rob Kinsey attended one of my workshops on business development in Derbyshire, England. Rob is an artist who’s also passionate about motocross, having raced motorbikes, and remains involved in the motocross world. He came to my business development workshop to find out how he might diversify his work away from his passion of motocross art […]
Archive | Strategy
Marketing authentically
Books, Business Terminology and Techniques, Creative Entrepreneurship, Development Strategies, Marketing, Strategy
This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]
How to Measure Progress in a creative business
There are many different ways to measure your progress in a creative business. In a recent business advice session with a creative entrepreneur in Ireland, we discussed different approaches to measuring and monitoring the right things, in a way that is practical and useful, as her business develops and grows. Many businesses have ‘Key Performance […]
Creative Business Speech in Spain (video)
Creative Economy, Creative Entrepreneurship, Creativity, Current News, Development Strategies, Digital Economy, Intellectual Property, International Business, Marketing, Popular, Speeches and Presentations, Strategy, T-Shirts and Suits, Videos
David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]
Strategic Planning Event for Theatre Team
Creative Entrepreneurship, Cultural Economy, Current News, Development Strategies, Organisations, Strategy
David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company. The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the […]
Creative Business Masterclass in Valencia, Spain
Creative Economy, Creative Entrepreneurship, Current News, Development Strategies, Speeches and Presentations, Strategy, Training
David Parrish opened an international event for fashion designers with a creative business masterclass. The Masterclass “How to be a Successful Creative Entrepreneur” drew on examples from David’s international experience, his creative business books, and his Business Formula for creative enterprises. Watch the video of David’s masterclass, plus his answers to questions from the audience, […]
Creative Business Development Workshop in Kazakhstan
Arts and Culture, Creative Economy, Creative Entrepreneurship, Creativity, Cultural Economy, Current News, Development Strategies, Strategy, Training
David designed and delivered a creative business development workshop for the Art2B Entrepreneurs in Almaty, Kazakhstan. The entrepreneurs who participated in the creative business development workshop are growing their businesses strategically, with the help of the Art2B project at Impact Hub in Almaty. David was invited to Kazakhstan to help these and other creative entrepreneurs […]
Estonian Creative Industries Study Tour
A group from the Estonian Artists’ Association took part in a creative industries study tour of north west England, organised by David Parrish. Seven people took part in the creative industries study tour of Salford, Manchester and Liverpool. The group visited: Islington Mill, Salford Manchester Craft and Design Centre Dot Art, Liverpool Baltic Creative CIC, […]
Work Life Integration
In one of my creative business books, I wrote about the “work life balance”. Since then I’ve travelled one step further. Now I practice “Work Life Integration”… I am proud to have a ‘lifestyle business’. Some people work hard all their lives in jobs they don’t like, so that in retirement they can travel and live the dream. […]
MSc in Creative Entrepreneurship in Lithuania
David Parrish was a guest lecturer on the MSc in Creative Entrepreneurship at Vilnius University Business School in Lithuania. During the module on Product Innovation Development, students worked on their plans for new products and services in the creative industries. The interactive sessions combined students’ creativity and new product ideas with David’s experience in business […]