Archive | Strategy

Marketing authentically

This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]

Continue Reading

Creative Business Speech in Spain (video)

David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]

Continue Reading

Strategic Planning Event for Theatre Team

David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company. The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the […]

Continue Reading

Creative Business Masterclass in Valencia, Spain

David Parrish opened an international event for fashion designers with a creative business masterclass. The Masterclass “How to be a Successful Creative Entrepreneur” drew on examples from David’s international experience, his creative business books, and his Business Formula for creative enterprises. Watch the video of David’s masterclass, plus his answers to questions from the audience, […]

Continue Reading

Creative Business Development Workshop in Kazakhstan

David designed and delivered a creative business development workshop for the Art2B Entrepreneurs in Almaty, Kazakhstan. The entrepreneurs who participated in the creative business development workshop are growing their businesses strategically, with the help of the Art2B project at Impact Hub in Almaty. David was invited to Kazakhstan to help these and other creative entrepreneurs […]

Continue Reading

Estonian Creative Industries Study Tour

A group from the Estonian Artists’ Association took part in a creative industries study tour of north west England, organised by David Parrish. Seven people took part in the creative industries study tour of Salford, Manchester and Liverpool. The group visited: Islington Mill, Salford Manchester Craft and Design Centre Dot Art, Liverpool Baltic Creative CIC, […]

Continue Reading

Work Life Integration

In one of my creative business books, I wrote about the “work life balance”. Since then I’ve travelled one step further. Now I practice “Work Life Integration”… I am proud to have a ‘lifestyle business’. Some people work hard all their lives in jobs they don’t  like, so that in retirement they can travel and live the dream. […]

Continue Reading

MSc in Creative Entrepreneurship in Lithuania

David Parrish was a guest lecturer on the MSc in Creative Entrepreneurship at Vilnius University Business School in Lithuania. During the module on Product Innovation Development, students worked on their plans for new products and services in the creative industries. The interactive sessions combined students’ creativity and new product ideas with David’s experience in business […]

Continue Reading