Archive | Strategy

Workshops for Namibian Creative Entrepreneurs

David delivered creative business training workshops for Namibian Creative Entrepreneurs in Windhoek, Karibib and Swakopmund, in partnership with Global Entrepreneurship Week Namibia. The Creative Business Workshop in Windhoek on Monday 11 November included: – Creative Marketing – How to Make Money While you Sleep – Leading and Managing Creative Teams The Creative Business Workshop in […]

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Young Africa Botswana ‘Futuremakers’ presentation

David gave a business development presentation at Young Africa Botswana to the ‘Futuremakers’ group of young creative entrepreneurs. His presentation about creative business development was followed by a discussion about business techniques and models. This became an interactive workshop event and David also answered questions from the young creative entrepreneurs. The discussion included marketing, the […]

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Entrepreneurship Masterclass in Gaborone, Botswana

David presented a four-day Entrepreneurship Masterclass in Gaborone, Botwana, in partnership with Spark Ideas. The four modules of the Entrepreneurship Masterclass were: – Designing Your Creative Business – Creative Marketing – How to Make Money While You Sleep (Intellectual Property) – Creative Pricing Further information about the Entrepreneurship Masterclass is online here. Additional business development […]

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A Conversation with David Parrish…

‘A Conversation with David Parrish’ was the style of the workshop session “Make Your Business Strategy Work for You” for independent creative entrepreneurs in Portugal. David facilitated this “In-Deep Session” at the at the at the INDIE WORKERS’ Bootcamp in Porto. The conversation focused on developing a business strategy to make the most of your […]

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The Solopreneur Business Growth Model

The Solopreneur Business Growth Model is an alternative way to grow a business that avoids the trap of following the crowd into the conventional process of scaling up. It’s a valid and profitable model that suits many solopreneurs in the creative and digital industries. J.K.Rowling is a highly successful and wealthy writer. Yet many business […]

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Business Inspiration for Travel Agencies in Colombia (videos)

These videos are excerpts from David’s speech for travel agencies in Colombia, when he spoke at the National Congress of ANATO in Medellin, with his speech entitled “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy”. Opening section in which David invites delegates to join him on “a trip around the world” to […]

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The Golden Circle and its message for creative enterprises

For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital […]

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Travel Industry Speaker on the Orange Economy

David was a travel industry speaker on the Orange Economy at the national Congress of ANATO in Medellin, Colombia. His speech title was: “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy Worldwide”. “At the ANATO Congress, David inspired us with useful business techniques for travel agencies. His speech included interesting examples and stories about creativity […]

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OKR Tips for Small Businesses

Here are my OKR tips for small businesses, especially enterprises and startups in the creative industries and the creative and digital sector worldwide. ‘Objective and Key Results’ systems, used intelligently and creatively, can be a powerful boost to company performance at all levels, clarify strategic goals, and involve everyone in playing their part in achieving […]

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