For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital […]
Archive | Strategy
Travel Industry Speaker on the Orange Economy
Creative Economy, Creative Entrepreneurship, Creativity, Cultural Economy, Current News, Digital Economy, International Business, Leadership, Marketing, Speeches and Presentations, Strategy, Travel
David was a travel industry speaker on the Orange Economy at the national Congress of ANATO in Medellin, Colombia. His speech title was: “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy Worldwide”. “At the ANATO Congress, David inspired us with useful business techniques for travel agencies. His speech included interesting examples and stories about creativity […]
OKR Tips for Small Businesses
Business Terminology and Techniques, Creative Entrepreneurship, Creativity, Organisational Culture, Organisations, Startups, Strategy
Here are my OKR tips for small businesses, especially enterprises and startups in the creative industries and the creative and digital sector worldwide. ‘Objective and Key Results’ systems, used intelligently and creatively, can be a powerful boost to company performance at all levels, clarify strategic goals, and involve everyone in playing their part in achieving […]
Your difference is your strength
Rob Kinsey attended one of my workshops on business development in Derbyshire, England. Rob is an artist who’s also passionate about motocross, having raced motorbikes, and remains involved in the motocross world. He came to my business development workshop to find out how he might diversify his work away from his passion of motocross art […]
Marketing authentically
Books, Business Terminology and Techniques, Creative Entrepreneurship, Development Strategies, Marketing, Strategy
This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]
How to Measure Progress in a creative business
There are many different ways to measure your progress in a creative business. In a recent business advice session with a creative entrepreneur in Ireland, we discussed different approaches to measuring and monitoring the right things, in a way that is practical and useful, as her business develops and grows. Many businesses have ‘Key Performance […]
Creative Business Speech in Spain (video)
Creative Economy, Creative Entrepreneurship, Creativity, Current News, Development Strategies, Digital Economy, Intellectual Property, International Business, Marketing, Popular, Speeches and Presentations, Strategy, T-Shirts and Suits, Videos
David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]
Strategic Planning Event for Theatre Team
Creative Entrepreneurship, Cultural Economy, Current News, Development Strategies, Organisations, Strategy
David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company. The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the […]
Creative Business Masterclass in Valencia, Spain
Creative Economy, Creative Entrepreneurship, Current News, Development Strategies, Speeches and Presentations, Strategy, Training
David Parrish opened an international event for fashion designers with a creative business masterclass. The Masterclass “How to be a Successful Creative Entrepreneur” drew on examples from David’s international experience, his creative business books, and his Business Formula for creative enterprises. Watch the video of David’s masterclass, plus his answers to questions from the audience, […]
Creative Business Development Workshop in Kazakhstan
Arts and Culture, Creative Economy, Creative Entrepreneurship, Creativity, Cultural Economy, Current News, Development Strategies, Strategy, Training
David designed and delivered a creative business development workshop for the Art2B Entrepreneurs in Almaty, Kazakhstan. The entrepreneurs who participated in the creative business development workshop are growing their businesses strategically, with the help of the Art2B project at Impact Hub in Almaty. David was invited to Kazakhstan to help these and other creative entrepreneurs […]