Category: Development Strategies

Design Trust interview: “Grow Your Creative Business in Uncertain Times”

The Design Trust interview “Grow Your Creative Business in Uncertain Times” featured David Parrish as a guest, interviewed by Patricia van den Akker, Director of the The Design Trust. As the publicity for the online session said: Times are tricky and very unpredictable right now. Many creatives struggle, let alone thrive right now. The Design …

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Business Strategies for the New Normal – Philippines webinar

David was the guest speaker at a webinar on ‘Business Strategies for the New Normal’ in partnership with GEN Philippines on 21 May 2020. Business Strategies for the New Normal – webinar outline 1. The Reality Check – How to deal with the crisis and identify new opportunities for the new normal. 2. Creativity – …

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COVID-19 / Coronavirus Business Strategies – online toolkit course launched

A COVID-19 / Coronavirus Business Strategies online toolkit course has been launched as a creative business response to the COVID-19 crisis. View and access this online toolkit now. COVID-19 Business Strategies: Creativity, Diversification and Transformation David says: “This toolkit will empower you to generate new income in the short term, devise a new Business Formula, …

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COVID-19: It’s time to ‘follow the love’!

“Follow the love” is a useful tactic for creative and cultural enterprises during the COVID-19 crisis. What do I mean? Our relationships with customers, clients and audiences is at the heart of any creative business. We have built relationships with them, sometimes over several years, so they have come to know, like and trust us. …

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“Maximising the Monetisation of Creativity” webinar in Albania

David delivered an interactive webinar on Maximising the Monetisation of Creativity for businesses in the creative industries in Albania, in partnership with the Women Founders Network Albania, supported by Swiss EP, Albania. The webinar was organised for businesses in the creative, cultural and digital industries in Albania. Publicity for the Maximising the Monetisation of Creativity …

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Diversification Workshop: “COVID-19 Business Strategies: Creativity, Diversification and Transformation”

This new Diversification Workshop is available as a webinar or online workshop for creative, cultural, digital and other businesses worldwide. It can also be adapted to suit particular business groups and and the course content will be developed further. For example it was adapted for the Creative Scale Up Programme and delivered online for a …

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Lean Diversification for Businesses in Response to COVID-19

Lean Diversification is a method for developing new income streams during the COVID-19 crisis. The Lean Diversification approach is rapid and low risk, both of which are essential in a crisis. The idea of Lean Diversification is inspired by the ‘Lean Startup’ methodology that has been so successful for many new businesses in the digital …

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COVID-19 Diversification Strategies – How to Diversify in a Crisis

During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). …

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Creative Scale Up Programme online workshop

David delivered an online workshop for the Creative Scale Up Programme, focused on helping creative and digital businesses to increase their creativity and innovation during the COVID-19 crisis. The workshop is part of a Programme to help any creative business in the West Midlands region with ambitions to grow and ‘scale up’ including screen, gaming, …

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My lightbulb moment was in Albania…

My lightbulb moment was in Albania, in the summer, a few years ago. I was backpacking around the Balkans but also carrying my laptop because I needed to keep in touch with my clients by email. As a one-person business, I couldn’t delegate to colleagues, and nowadays everyone expects an immediate response. Gone are the …

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