Archive | Development Strategies

Young Africa Botswana ‘Futuremakers’ presentation

David gave a business development presentation at Young Africa Botswana to the ‘Futuremakers’ group of young creative entrepreneurs. His presentation about creative business development was followed by a discussion about business techniques and models. David also answered questions from the young creative entrepreneurs. The discussion included marketing, the Freemium business model, market research, business strategy, […]

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Entrepreneurship Masterclass in Gaborone, Botswana

David presented a four-day Entrepreneurship Masterclass in Gaborone, Botwana, in partnership with Spark Ideas. The four modules of the Entrepreneurship Masterclass were: – Designing Your Creative Business – Creative Marketing – How to Make Money While You Sleep (Intellectual Property) – Creative Pricing Further information about the Entrepreneurship Masterclass is online here. Additional business development […]

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Creative Hubs Development Project

David advised on creative hubs development at E3 Youth Development Hub in Nelspruit/Mbombela in South Africa. He worked with founders Catherine Churchill and Iris Felix at E3 and also facilitated a workshop on the creative industries worldwide, to inform and inspire stakeholders and the wider community. This added to the local discussion about creative hubs […]

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South African Entrepreneurship Workshop

David’s South African Entrepreneurship workshop for young creative entrepreneurs in Mbombela/Nelspruit was entitled “The Business of Creativity”. Commissioned by the E3 Youth Development Hub, this creative industries project focused on entrepreneurship in the creative industries in South Africa. David’s workshop covered a range of creative business development issues and techniques, including: – Strategic Marketing – […]

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A Conversation with David Parrish…

‘A Conversation with David Parrish’ was the style of the workshop session “Make Your Business Strategy Work for You” for independent creative entrepreneurs in Portugal. David facilitated this “In-Deep Session” at the at the at the INDIE WORKERS’ Bootcamp in Porto. The conversation focused on developing a business strategy to make the most of your […]

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Doing Business Differently – workshop in Ireland

“Doing Business Differently” was the title of a workshop David designed and delivered in Ramelton, Ireland. The main theme of the workshop was: How to design your business idea around your lifestyle and community The objectives of the workshop were: – Take your idea forward with confidence – Be inspired to start your idea creatively […]

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The Solopreneur Business Growth Model

The Solopreneur Business Growth Model is an alternative way to grow a business that avoids the trap of following the crowd into the conventional process of scaling up. It’s a valid and profitable model that suits many solopreneurs in the creative and digital industries. J.K.Rowling is a highly successful and wealthy writer. Yet many business […]

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Business Inspiration for Travel Agencies in Colombia (videos)

These videos are excerpts from David’s speech for travel agencies in Colombia, when he spoke at the National Congress of ANATO in Medellin, with his speech entitled “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy”. Opening section in which David invites delegates to join him on “a trip around the world” to […]

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The Golden Circle and its message for creative enterprises

For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital […]

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This invisible hand controls cultural exports

What’s the connection between the Batman logo and a t-shirt design using clever wordplay in Arabic? These cultural exports are both subject to copyright and can only be reproduced with permission. Hollywood’s creations are recognised worldwide, to the extent that we talk about ‘cultural imperialism’ and the dominant position of western culture in an increasingly […]

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