Archive | Development Strategies

Speech on Creative and Social Entrepreneurship

David Parrish gave a speech in Jeonju, South Korea, about job creation for youth through the creative industries and social entrepreneurship. He spoke about worldwide economic changes that mean there are fewer ‘jobs for life’. At the same time there are new opportunities for young people, and others. It has never been easier to set […]

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Irish Creative Industries are thriving! (video)

The Irish Creative Industries are thriving, as this video from County Donegal illustrates. David is working with the Local Enterprise Office Donegal to help businesses to grow and create jobs in the Irish creative industries. The Generate Programme is focusing on small creative and digital businesses with the potential to grow and create jobs. The […]

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The Overheads of your Creative Business

Understanding the full overheads of your business is essential for any creative entrepreneur. This article is written particularly with sole traders and self-employed individuals in mind, though its advice applies to any size of business, in any sector. It is especially relevant to designer-makers, artists, photographers, graphic designers, illustrators, writers, musicians and other artistic individuals. […]

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Superfans can boost your creative business

Nicolas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning […]

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Creative Business Formula article now in Belarusian

A Creative Business Formula article has been published in Belarusian to coincide with the Minsk launch of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ in Belarusian. The article can be downloaded, printed, and shared on websites and elsewhere. It is online here: Стварыце сваю ўласную бізнэс-формулу The article has been […]

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Looking Ahead Strategically

Looking ahead strategically means growing your creative business in the right way by anticipating threats and opportunities. As creative enterprises develop, more opportunities emerge, so it seems that the logical thing to do is to ‘grow the business’. But what does growth mean, exactly? Usually people mean that sales increase and consequently the number of […]

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