Strategic Planning Course online now – free!

The EU-Eastern Partnership Culture and Creativity Programme has published a free strategic planning course online for cultural and creative entrepreneurs.

Written and presented by David Parrish, the free strategic planning course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural businesses.

David Parrish, a specialist in creative and cultural industries, will tell you about striking a balance between creativity and business. By examining real cases and examples, you will learn to analyse the market, the advantages and disadvantages of your organisation, and how to find your own niche.

The strategic planning course online consists of 5 lectures that you will be able to complete in 30 minutes. During the course, you will learn about classical and original methods for building a strategy. On completion of a short test, you will receive a certificate.

strategic planning course online

David designed and presented the strategic planning course online in a series of videos.


As an international creative industries keynote speaker, David informs, entertains and inspires creative businesses around the world. His speeches and presentations illustrate how to become even more successful by using a creative approach to business. David explains how best to use creative business models, competitive advantage, strategic marketing, intellectual property, leadership and profitable growth strategies. He speaks about business growth, marketing, international business and other subjects relevant to businesses in the creative, digital and cultural sectors. He is a keynote speaker on the Creative Industries, the Creative Economy and the Digital Economy.

David helps cultural and creative enterprises world-wide. They increase sales, prices and impact with David’s expert business advice, books, speeches and creative business training workshops.

Read what clients say about David.

Dave Parrish has been directly involved in the creative economy and cultural economy for more than 20 years, as an entrepreneur, manager, company director, management consultant, business adviser, coach, mentor, trainer, writer, and international creative industries speaker. For an insight into his personal background, business experience, values and his own perspective on creativity and business, read his story.

David has academic and professional qualifications in his field. He is an expert creative industries business adviser, management consultant, trainer, coach and mentor. He provides professional creative industries business advice to creative businesses in the following sub-sectors of the creative and digital industries: advertising and public relations, architecture, product design, designer fashion, film and video, music, publishing, software and computer games, web design and e-commerce, television and radio, visual arts, photography, graphic design and illustration, crafts and the performing arts. Also, as an international creative industries speaker, his speeches are relevant to these audiences.

David’s experience and expertise has been used in countries and cultures as diverse as Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Denmark, Egypt, Estonia, Finland, France, Georgia, Germany, Holland, India, Indonesia, Italy, Jamaica, Kenya, Korea (South), Kosovo, Laos, Lithuania, Malaysia, Morocco, New Zealand, Norway, the Philippines, Portugal, Romania, Russia, Saudi Arabia, Serbia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, the United Kingdom, USA, Vietnam and Zimbabwe.