Tools and Techniques for Creative Businesses

David Parrish gave a presentation on Tools and Techniques for Creative Businesses for creative producers in Nigeria.

Working in partnership with Amethyst Dance Foundation, David participated as an online speaker in the Dance Producers’ Retreat.

He spoke about some key tools and techniques for creative businesses, including:
– Dare to be different
– Listen to customers
– Productise your Creativity
– Create Your Own Business Formula


“Our session with David Parrish had a lot of Aha! moments.  A lot of businesses concepts were broken down to doable options, which myself and many participants are looking forward to explore. We are looking forward to hosting him again.Our session with David Parrish had a lot of AHA moments.  A lot of businesses concepts were broken down to doable options which myself and many participants are looking forward to explore. We are looking forward to hosting him again.”
Edima Imara. Amethyst Dance Foundation, Nigeria.
  www.facebook.com/amethystdancefoundation/


Further information and free online resources for creative producers and others

Create Your Own Business Formula (article)
Free article about devising a winning business strategy in the creative industries. In English and several other languages available here.

Designing Your Creative Business (toolkit publication)
This is for sale online for £9.99 GBP.
Creative producers can access a free copy by contacting David to request a 100% discount coupon.

T-Shirts and Suits: A Guide to the Business of Creativity (Free eBook in English)
The free eBook version in English is available here. Also published as a free eBook in some other languages (Lithuanian, Georgian, Russian (in Kazakhstan) and traditional/complex Chinese for Taiwan). Also for sale as a paperback and audiobook.

Your Competitive Advantage
Page with video, diagram, article and book extracts (link)

Strategic Marketing Book
‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ (link)

Masterclass video: “How to be a Successful Creative Entrepreneur”
Free videos plus presentation slides and links to associated resources are all on this page.

More free Business Development Resources for Creative Entrepreneurs
– free eBook, videos, blogs, examples, guides and more (link)

IP and Copyright: Making it Work
Video extracts from an online workshop for creative entrepreneurs (link)

Licensing Intellectual Property
‘Ideas in Action’ case study: “Don’t sell it, rent it” featuring Brazilian commercial illustrator (link)

What are you selling, really?
Blog article (link)

Customers have the Answers
Ideas in Action article featuring Senegalese creative entrepreneur and her market research through authentic conversations (link)

Don’t do Market Research!
Instead, “listen to customers”. Extract from marketing book ‘Chase One Rabbit’ (link)


 

Tools and Techniques for Creative Businesses


About David Parrish

David Parrish informs and inspires creative entrepreneurs worldwide, through his highly-acclaimed keynote speeches, training webinars and workshops, management consultancy advice and books.
His background includes direct experience of starting up, managing, and growing enterprises in the creative and cultural industries, including international expansion.
David’s international experience includes working in more than 50 countries worldwide.
He also has academic qualifications and professional accreditations. He is a member of several professional associations in business, marketing and leadership.
David’s clients speak highly of his training projects, keynote speeches, business advice and publications. Read testimonials from clients about David and his work around the world.

David is a mentor for Advance Business Support. In partnership with Wakefield Council, Creative England are delivering Advance, an exciting programme of bespoke business support for the creative sector in Wakefield and beyond.