Rob Kinsey attended one of my workshops on business development in Derbyshire, England. Rob is an artist who’s also passionate about motocross, having raced motorbikes, and remains involved in the motocross world. He came to my business development workshop to find out how he might diversify his work away from his passion of motocross art […]
Archive | Creative Entrepreneurship
Marketing authentically
Books, Business Terminology and Techniques, Creative Entrepreneurship, Development Strategies, Marketing, Strategy
This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]
Marketing is not a fancy word for Selling
This extract is the introduction to the marketing book“Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs” (paperback, eBook and Audiobook) Marketing is vital for any enterprise. But this is not because marketing is about promoting and selling products. Marketing is much more fundamental than that. It’s about designing your business […]
How to Measure Progress in a creative business
There are many different ways to measure your progress in a creative business. In a recent business advice session with a creative entrepreneur in Ireland, we discussed different approaches to measuring and monitoring the right things, in a way that is practical and useful, as her business develops and grows. Many businesses have ‘Key Performance […]
The Balanced Scorecard
Business Terminology and Techniques, Creative Entrepreneurship, Development Strategies, Finance and Accounts
You can use a Balanced Scorecard to define and measure success in your business. The ‘Balanced Scorecard’ provides a methodology for translating an organisation’s mission statement and overall business strategy into specific, quantifiable goals and to monitor the organisation’s performance in terms of achieving those goals. Too often, easily measured financial data is used too […]
Creative Business Speech in Spain (video)
Creative Economy, Creative Entrepreneurship, Creativity, Current News, Development Strategies, Digital Economy, Intellectual Property, International Business, Marketing, Popular, Speeches and Presentations, Strategy, T-Shirts and Suits, Videos
David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]
Interview with David Parrish in Novi Sad, Serbia (video)
David spoke about Creativity and Business in an interview in Novi Sad, Serbia. David delivered a creative business training workshop in Novi Sad in partnership with the Creative Industries Cluster of Vojvodina, Serbia.
Strategic Planning Event for Theatre Team
Creative Entrepreneurship, Cultural Economy, Current News, Development Strategies, Organisations, Strategy
David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company. The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the […]
European Creative Hubs Network in Athens
Arts and Culture, Creative Economy, Creative Entrepreneurship, Creative Hubs, Creativity, Cultural Economy, Current News, International Business
David participated in the European Creative Hubs Network (ECHN) events in Athens in April 2019. As an international creative industries specialist, David often works with creative hubs to help them and their creative enterprises to become even more successful. Because of his work with creative hubs in Europe and beyond, David was invited to participate […]
Creative Business Cup Namibia presentation
Creative Economy, Creative Entrepreneurship, Current News, Speeches and Presentations, T-Shirts and Suits
David Parrish made a presentation to participants in the Creative Business Cup Namibia when they met for the national finals in Windhoek on Friday 08 March 2019. His online presentation focused on creativity in business, including creative business models and international examples of entrepreneurship in the creative industry. David also answered questions from participants about […]