Archive | Creative Entrepreneurship

Marketing authentically

This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]

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Marketing is not a fancy word for Selling

This extract is the introduction to the marketing book“Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs” (paperback, eBook and Audiobook) Marketing is vital for any enterprise. But this is not because marketing is about promoting and selling products. Marketing is much more fundamental than that. It’s about designing your business […]

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The Balanced Scorecard

You can use a Balanced Scorecard to define and measure success in your business. The ‘Balanced Scorecard’ provides a methodology for translating an organisation’s mission statement and overall business strategy into specific, quantifiable goals and to monitor the organisation’s performance in terms of achieving those goals. Too often, easily measured financial data is used too […]

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Creative Business Speech in Spain (video)

David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]

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Strategic Planning Event for Theatre Team

David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company. The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the […]

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European Creative Hubs Network in Athens

David participated in the European Creative Hubs Network (ECHN) events in Athens in April 2019. As an international creative industries specialist, David often works with creative hubs to help them and their creative enterprises to become even more successful. Because of his work with creative hubs in Europe and beyond, David was invited to participate […]

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Creative Business Cup Namibia presentation

David Parrish made a presentation to participants in the Creative Business Cup Namibia when they met for the national finals in Windhoek on Friday 08 March 2019. His online presentation focused on creativity in business, including creative business models and international examples of entrepreneurship in the creative industry. David also answered questions from participants about […]

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