Archive | Creative Entrepreneurship

The Golden Circle and its message for creative enterprises

For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital […]

Continue Reading

Travel Industry Speaker on the Orange Economy

David was a travel industry speaker on the Orange Economy at the national Congress of ANATO in Medellin, Colombia. His speech title was: “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy Worldwide”. “At the ANATO Congress, David inspired us with useful business techniques for travel agencies. His speech included interesting examples and stories about creativity […]

Continue Reading

OKR Tips for Small Businesses

Here are my OKR tips for small businesses, especially enterprises and startups in the creative industries and the creative and digital sector worldwide. ‘Objective and Key Results’ systems, used intelligently and creatively, can be a powerful boost to company performance at all levels, clarify strategic goals, and involve everyone in playing their part in achieving […]

Continue Reading

Marketing authentically

This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]

Continue Reading

Marketing is not a fancy word for Selling

This extract is the introduction to the marketing book“Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs” (paperback, eBook and Audiobook) Marketing is vital for any enterprise. But this is not because marketing is about promoting and selling products. Marketing is much more fundamental than that. It’s about designing your business […]

Continue Reading

The Balanced Scorecard

You can use a Balanced Scorecard to define and measure success in your business. The ‘Balanced Scorecard’ provides a methodology for translating an organisation’s mission statement and overall business strategy into specific, quantifiable goals and to monitor the organisation’s performance in terms of achieving those goals. Too often, easily measured financial data is used too […]

Continue Reading

Creative Business Speech in Spain (video)

David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]

Continue Reading