David delivered a Creative Pricing workshop for creative entrepreneurs at the INDIE WORKERS’ Bootcamp in Porto, Portugal. The workshop provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect of pricing on customer perceptions; and options for selling or licensing intellectual property. The Creative […]
Archive | Creative Entrepreneurship
International Advisory Council appointment
Creative Economy, Creative Entrepreneurship, Creative Hubs, Cultural Economy, Current News, International Business, Organisations
David has been appointed to the International Advisory Council of Creative Hub Switzerland. Since 2013 Creative Hub Switzerland has been helping Swiss creative talent to commercialise innovative products and services – economically, ecologically or socially. In addition to advanced training modules and networking events we also offer access to a wide network. With these three […]
Toolbox Narajna speech at Colombia 4.0
Creative Economy, Creative Entrepreneurship, Creative Hubs, Current News, Digital Economy, Economia Naranja, Orange Economy, Speeches and Presentations
David was the international keynote speaker at the Toolbox Naranja event, which was part of Colombia 4.0 2019. The event was held in Bogotá in September 2019. His speech was entitled: “A Million Successful Small Creative Enterprises – Connected in Communities”. In his presentation to Colombian creative entrepreneurs, David spoke about: – The Orange Economy […]
Creative Clusters Conference in Transilvania
Creative Economy, Creative Entrepreneurship, Creative Hubs, Creativity, Cultural Economy, Current News, Digital Economy, International Business, Speeches and Presentations, T-Shirts and Suits
David was a guest speaker at a creative clusters conference in Cluj-Napoca in the Transilvanian region of Romania. The Transylvanian Clusters International Conference (TCIC) was organised by the Northern Transylvanian Clusters Consortium and held in the city of Cluj in September 2019. David pictured with Ania Pascalau and Laura Suteu, who led the conference organising […]
Doing Business Differently – workshop in Ireland
Creative Economy, Creative Entrepreneurship, Creativity, Current News, Development Strategies, Training
“Doing Business Differently” was the title of a workshop David designed and delivered in Ramelton, Ireland. The main theme of the workshop was: How to design your business idea around your lifestyle and community The objectives of the workshop were: – Take your idea forward with confidence – Be inspired to start your idea creatively […]
The Solopreneur Business Growth Model
Business Terminology and Techniques, Creative Economy, Creative Entrepreneurship, Creativity, Development Strategies, Digital Economy, General, Intellectual Property, Marketing, Organisations, Startups, Strategy
The Solopreneur Business Growth Model is an alternative way to grow a business that avoids the trap of following the crowd into the conventional process of scaling up. It’s a valid and profitable model that suits many solopreneurs in the creative and digital industries. J.K.Rowling is a highly successful and wealthy writer. Yet many business […]
Orange Economy meaning explained in Colombia
The Orange Economy meaning was explained by David in his speech at the national Congress of ANATO in Medellin, Colombia. His speech was: “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy Worldwide”. David speaks worldwide on the Orange Economy, Creativity in Business and Creative Entrepreneurship. The Orange Economy meaning is unclear to […]
Business Inspiration for Travel Agencies in Colombia (videos)
Creative Economy, Creative Entrepreneurship, Creativity, Current News, Development Strategies, Digital Economy, Orange Economy, Speeches and Presentations, Strategy, Travel, Videos
These videos are excerpts from David’s speech for travel agencies in Colombia, when he spoke at the National Congress of ANATO in Medellin, with his speech entitled “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy”. Opening section in which David invites delegates to join him on “a trip around the world” to […]
The Golden Circle and its message for creative enterprises
Creative Economy, Creative Entrepreneurship, Cultural Economy, Development Strategies, Leadership, Marketing, Strategy, Videos
For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital […]
Travel Industry Speaker on the Orange Economy
Creative Economy, Creative Entrepreneurship, Creativity, Cultural Economy, Current News, Digital Economy, International Business, Leadership, Marketing, Speeches and Presentations, Strategy, Travel
David was a travel industry speaker on the Orange Economy at the national Congress of ANATO in Medellin, Colombia. His speech title was: “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy Worldwide”. “At the ANATO Congress, David inspired us with useful business techniques for travel agencies. His speech included interesting examples and stories about creativity […]