Art meets Business was the theme of the podcast discussion with David on the COING podcast.
See the video below: Creative Entrepreneurship – where art meets business
Can creativity exist in all kinds of entrepreneurship?
How can artists find the right people to buy their art and still stay true to themselves?
Is regular business advice something creatives should adhere to?
In the sixth episode of the COING Podcast, Natalia talked with David Parrish, an expert in the creative industries who works worldwide as a management consultant, trainer, business adviser, coach, and mentor.
Join Natalia and David in their diverse discussion — about creative entrepreneurship and strategic marketing, finding the right markets to sell your art at, and how to avoid selling out and changing the nature of your artwork just for the sake of profits
00:00 | Intro
00:13 | Who is David Parrish?
01:54 | What is creative entrepreneurship?
04:12 | Advice for all artists and creatives
11:54 | The essence of strategic marketing
13:16 | Hesitation about “regular” business advice
17:24 | The importance of the artist-consumer bond
23:12 | Digital world makes it easier to communicate
28:15 | Personalization is key
30:00 | How to get a competitive advantage in the crowded artistic market?
34:50 | Who is your market?
41:12 | You don’t have to change yourself or your customer
43:09 | The future of creativity in the digital world
48:20 | Where can David be found in the digital world?
50:11 | Outro
David brings his own experience of setting up and growing businesses in the creative and cultural industries. (Read David’s story.) David is actively involved in the creative and digital industries as a company director and management consultant. He also shares the learning he has gained from working with hundreds of successful creative enterprises around the world. His books are available in paperback, eBook and Audiobook formats. They have been translated into several languages and published in various countries in several continents.
David has academic and professional qualifications in his field. He is an expert creative industries business adviser, management consultant, trainer, coach and mentor. He provides professional creative industries business advice to creative businesses in the following sub-sectors of the creative and digital industries: advertising and public relations, architecture, product design, designer fashion, film and video, music, publishing, software and computer games, web design and e-commerce, television and radio, visual arts, photography, graphic design and illustration, crafts and the performing arts. Also, as an international creative industries speaker, his speeches are relevant to these audiences.
David’s experience and expertise has been used in countries and cultures as diverse as Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Curaçao, Denmark, Egypt, Estonia, Finland, France, Georgia, Germany, Greece, Holland, India, Indonesia, Ireland, Italy, Jamaica, Kazakhstan, Kenya, Korea (South), Kosovo, Laos, Lebanon, Lithuania, Malaysia, Moldova, Montenegro, Morocco, Namibia, New Zealand, Norway, the Philippines, Portugal, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, the United Kingdom, USA, Vietnam and Zimbabwe.
To find out more about his personal background in the creative industries and business, read his story.
Instead of playing into the hustle culture for a daily dose of burnout, the COING podcast dives into the behind-the-scenes of successful business ventures and unravels the never-before-told stories of high-achieving people who seem to manage it all.
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