Archive | General

Best Creative Marketing Blogs

Some of the best creative marketing blogs for businesses in the creative industries, digital industries and the cultural sector are listed here. Authentic Marketing for Creative Businesses What are you selling, really? Strategic Marketing avoids Bad Customers Some of these best creative marketing blogs are extracts from the 63 marketing techniques, tips and tales in […]

Continue Reading

Successfully Avoid Risks

Risks are part of business. So we need to know how to successfully avoid risks. That means that first of all we have to acknowledge the risks facing our projects and whole enterprises. ‘Positive Thinking’ doesn’t eliminate risks, it just naively ignores them. Looking for the risks isn’t ‘negative thinking’; it’s the opposite! It’s only […]

Continue Reading

Strategic Vision for Creative Businesses

Strategic Vision, Mission and Values for Creative Businesses and Cultural Organisations “A Vision says something that clarifies the direction in which an organisation needs to move.” – John P Kotter. Harvard Business Review. Vision, Mission and Values provide a focus for action: Vision describes where we are going – the ‘promised land’. Mission describes what […]

Continue Reading

Customers are ‘ploggers’

Customers are powerful. We can’t control customers and we can’t control what they say. All we can do is guide them to some extent. We can provide them with the stories they will tell. It’s interesting to look at the progress of this thing called ‘marketing’. Around 50 years ago, marketing communications was all about […]

Continue Reading

How to Reverse the Advertising Message

Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern […]

Continue Reading

Don’t do Market Research!

Marketing is all about looking at things from the customer’s point of view. That requires understanding customers and, indeed, listening to customers. Don’t do market research! Listening to customers is the term I tend to use, instead of the phrase ‘market research’. That’s because ‘market research’ tends to conjure up the idea in people’s minds […]

Continue Reading

Don’t Raise Your Profile – Be Focused Instead

Don’t try to raise your profile. Here’s why ‘raising your profile’ is a waste of time For goodness sake don’t let me hear you talk about ‘profile raising’, because in my view this means scattering around information, willy-nilly, in a clueless way. It also indicates to me that you don’t have a marketing strategy. It […]

Continue Reading

Marketing Strategy is ‘Invisible’

One of the reasons that strategic marketing is overlooked is because it’s not obvious; it’s not ‘in our faces’. Strategy is practically invisible to outsiders, because it is the thinking behind the scenes within businesses that we never get to see. Marketing strategy is invisible. What we do see, as consumers and observers of businesses, […]

Continue Reading