Strategic Vision, Mission and Values for Creative Businesses and Cultural Organisations “A Vision says something that clarifies the direction in which an organisation needs to move.” – John P Kotter. Harvard Business Review. Vision, Mission and Values provide a focus for action: Vision describes where we are going – the ‘promised land’. Mission describes what …
Tag: bad strategy
Devise a REAL Business Strategy
Most so-called “business strategies” are in reality just audacious goals and ambitious growth targets, bundled with a ‘vision of the future’, then packaged as a ‘business strategy’. Sadly, this is true for many design, media and technology companies. A REAL business strategy is different. A real business strategy is a clever solution to a particular …