Strategic Vision, Mission and Values for Creative Businesses and Cultural Organisations “A Vision says something that clarifies the direction in which an organisation needs to move.” – John P Kotter. Harvard Business Review. Vision, Mission and Values provide a focus for action: Vision describes where we are going – the ‘promised land’. Mission describes what …
Tag: Hedgehog Strategy
Passion in business
“Do you have to abandon your creative passion to become more businesslike?” is a question I am sometimes asked when I’m talking with creative people in business. My answer is that passion is essential in a creative business. We need to harness it, not deny it. And we must stay true to our values as …
Get out more!
At the launch party for Creative Times Online, which was full of ‘creative industries’ people clustering together, I met a civil engineer. Civil/structural engineers don’t normally attend these gatherings of ‘creatives’ (fashion designers, musicians, writers, film-makers, advertisers, artists, website designers, broadcasters and publishers, graphic designers, performers, computer games programmers, designer-makers, etc.) So I was intrigued. …
Artistic Passion – combined with Business Focus
Rob Kinsey is an artist with a passion for the sport of motocross, defining himself on his website as ‘motocross racer, fan and award-winning artist’. Art and sport have been important to Rob for many years. He qualified as a technical illustrator in the 1970’s and his artwork has developed in parallel with his participation …
Your world-class ‘Hedgehog Strategy’
Many creative enterprises offer a range of goods or services and regard this as a way of maximising their options and income-generating potential. I understand what they are trying to do. They say it’s a case of ‘keeping your options open’ and ‘casting the net widely’ in order to increase the chances of winning new …
Creative Times – The Message Must be right for the Medium
The Message must be right for the medium – and vice versa. Continue to full article
Whose photos are on your website?
A friend of a friend of mine has just received an invoice for £7,000 from Getty Images for the unlicensed use of one of their photographs on his website. Ouch! For a while now, the bigger picture agencies such as Getty, Jupiter Media and Corbis have been marking their copyright material with code numbers which …