This extract is the introduction to the marketing book“Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs” (paperback, eBook and Audiobook) Marketing is vital for any enterprise. But this is not because marketing is about promoting and selling products. Marketing is much more fundamental than that. It’s about designing your business …
Tag: creative industries
Entrepreneurship for Creatives workshop in Slovenia
David delivered an interactive training workshop in Maribor, Slovenia about Entrepreneurship for Creatives. The training event was entitled “Entrepreneurship for Creatives, Artists and Cultural Managers” and was hosted at the Maribor premises of the Center for Creativity in Slovenia. In his interactive workshop, David provided an opportunity for participants to explore how they can combine …
Superfans can boost your creative business
Nicholas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning …
Interview for Online Creativity Event
David was invited to take part in an online creativity event, to share his experience of creativity and empowerment in the creative industries world-wide. The online creativity event was hosted by Gunhild Lorenzen, a licensed transpersonal psychotherapist, master of creative transformation, inspirational life coach, artist and a published author. David’s interview with Gunhild for the online …
The Shamrock Organisation
The Shamrock Organisation, proposed by management guru Charles Handy, is a useful model for businesses in the creative industries and other industry sectors. Charles Handy has written about a ‘Shamrock Organisation’ of three parts. Firstly there is a small core of permanent key employees who keep the company operating and developing. Secondly is the ‘contractual …
Creative Industries Job Creation
Creating new jobs in twos and threes, hundreds of times over, month by month, is great news for the economy, but not seen as ‘news’ by the media. Consequently, creative industries job creation is often overlooked by the media and the economic impact of the creative industries is underestimated. Here’s an article I wrote about …
Digital Economy Business Growth – speech in Kosovo
David spoke about digital economy business growth at Innovation Centre Kosovo (ICK) to an audience of 80+ entrepreneurs including digital and creative startups. He was the guest speaker at a special event in Prishtina and spoke about ‘Business Growth in the Creative and Digital Industries’. His presentation included topics such as exponential growth, innovative business …
Azerbaijan Cultural Enterprise Workshop
David delivered a cultural enterprise workshop on strategic planning for leaders of creative businesses and cultural enterprises in Baku, Azerbaijan. Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, and working in partnership with the British Council in Azerbaijan, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. “The workshop was …
Strategic Vision for Creative Businesses
Strategic Vision, Mission and Values for Creative Businesses and Cultural Organisations “A Vision says something that clarifies the direction in which an organisation needs to move.” – John P Kotter. Harvard Business Review. Vision, Mission and Values provide a focus for action: Vision describes where we are going – the ‘promised land’. Mission describes what …
Strategic Planning Workshop in Tbilisi, Georgia
Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, David delivered a Strategic Planning workshop in Tbilisi, Georgia. Working in partnership with the British Council in Georgia, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. Workshop participants were leaders from the cultural industries and creative enterprises in Georgia. The strategic planning workshop …