David delivered a cultural enterprise workshop on strategic planning for leaders of creative businesses and cultural enterprises in Baku, Azerbaijan. Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, and working in partnership with the British Council in Azerbaijan, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. “The workshop was …
Tag: cultural organisation
Strategic Vision for Creative Businesses
Strategic Vision, Mission and Values for Creative Businesses and Cultural Organisations “A Vision says something that clarifies the direction in which an organisation needs to move.” – John P Kotter. Harvard Business Review. Vision, Mission and Values provide a focus for action: Vision describes where we are going – the ‘promised land’. Mission describes what …
Strategic Planning Workshop in Tbilisi, Georgia
Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, David delivered a Strategic Planning workshop in Tbilisi, Georgia. Working in partnership with the British Council in Georgia, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. Workshop participants were leaders from the cultural industries and creative enterprises in Georgia. The strategic planning workshop …
What are you selling, really?
If you’re a creative business or cultural enterprise, you are selling goods or services to customers, whether it’s graphic design, fashion, architecture, music, crafts, theatre, film or books. But what are you selling, really? Or to put it another way, what is it that the customer is really buying from you? It’s often the case …
Viral Marketing
The term ‘viral marketing’ describes any strategy that passes a marketing message from one person to another – and goes on to spread ‘like a virus’. In other words, the message must spread automatically as one person contacts another (like a virus). To be able to do this, the marketing message must be built into …