There are many different ways to measure your progress in a creative business. In a recent business advice session with a creative entrepreneur in Ireland, we discussed different approaches to measuring and monitoring the right things, in a way that is practical and useful, as her business develops and grows. Many businesses have ‘Key Performance …
Category: Business Terminology and Techniques
The Balanced Scorecard for creative businesses
You can use a Balanced Scorecard to define and measure success in your business. The ‘Balanced Scorecard’ provides a methodology for translating an organisation’s mission statement and overall business strategy into specific, quantifiable goals and to monitor the organisation’s performance in terms of achieving those goals. Too often, easily measured financial data is used too …
SWOT Analysis for Strategic Planning
A SWOT Analysis is often used by businesses and organisations in their strategic planning process. In order to devise an effective strategy, organisations need to understand their own situation and the world around them through an objective analysis or ‘reality check’. This involves an Internal Analysis of the organisation and an External Analysis of the …
Your world-class ‘Hedgehog Strategy’
Many creative enterprises offer a range of goods or services and regard this as a way of maximising their options and income-generating potential. I understand what they are trying to do. They say it’s a case of ‘keeping your options open’ and ‘casting the net widely’ in order to increase the chances of winning new …
Six Leadership Styles for Creative Leaders
Use the right leadership style at the right time! Leaders and managers of creative businesses in the media, design and technology sectors can use these six leadership styles to improve the effectiveness of their leadership, their teams and their creative enterprises. According to Daniel Goleman, there are six leadership styles which are associated with the …