Category: Popular

Creative Business Advice Sessions Online

David offers creative business advice sessions online as part of his online business support for creative, cultural and digital enterprises world-wide. Forthcoming sessions are listed below. Online advice sessions for individuals and groups have different formats, as follows: – One-to-one confidential business advice and coaching. – Workshop group advice and coaching. This is usually included …

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COVID-19 Diversification Strategies – How to Diversify in a Crisis

During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). …

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United Nations Creative Economy presentation

David made a United Nations Creative Economy presentation at the United Nations Headquarters in Geneva, Switzerland. He was invited by the United Nations Conference on Trade and Development (UNCTAD) to share his experience of working in the Creative Economy worldwide. His presentation was entitled: “The Creative Economy and Creative Entrepreneurship: A Worldwide Perspective”. In his …

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Creative Business Speech in Spain (video)

David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y …

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Travel blogs

Below is a growing collection of travel blogs about some of my experiences from more than 100 countries around the world. The people I’ve met, the cultures I’ve encountered and the enterprises I’ve engaged with all inform my advice, speeches and writing about creative entrepreneurship and how to achieve success in the creative, digital and …

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Superfans can boost your creative business

Nicholas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning …

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David Parrish Interview: Culture, Creativity and Business

This David Parrish interview by Culture Matters on the subject of culture, creativity and business was published online in eight languages. “I’m a spy for the Cultural Sector in the Business Environment” – David Parrish. Culture Matters is a joint initiative by Platfor.ma and the EU-EaP Culture and Creativity Programme. David Parrish, one of the world’s …

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Best Creative Marketing Blogs

Some of the best creative marketing blogs for businesses in the creative industries, digital industries and the cultural sector are listed here. Authentic Marketing for Creative Businesses (video) What are you selling, really? Strategic Marketing avoids Bad Customers Some of these best creative marketing blogs are extracts from the 63 marketing techniques, tips and tales …

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Authentic Marketing for Creative Businesses (video)

Authentic marketing is the process of communicating openly, honestly and genuinely with customers and other audiences. Authentic marketing can only occur when you are ‘on the same wavelength’ as the person or people with whom you are communicating; it is about finding a natural resonance with audiences so that communication is easy, natural and genuine. …

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