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Creative Business Speech in Spain (video)

David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]

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Travel blogs

Below is a growing collection of travel blogs about some of my experiences from more than 100 countries around the world. The people I’ve met, the cultures I’ve encountered and the enterprises I’ve engaged with all inform my advice, speeches and writing about creative entrepreneurship and how to achieve success in the creative, digital and […]

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Work Life Integration

In one of my creative business books, I wrote about the “work life balance”. Since then I’ve travelled one step further. Now I practice “Work Life Integration”… I am proud to have a ‘lifestyle business’. Some people work hard all their lives in jobs they don’t  like, so that in retirement they can travel and live the dream. […]

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Superfans can boost your creative business

Nicholas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning […]

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David Parrish Interview: Culture, Creativity and Business

This David Parrish interview by Culture Matters on the subject of culture, creativity and business was published online in eight languages. Culture Matters is a joint initiative by Platfor.ma and the EU-EaP Culture and Creativity Programme. David Parrish, one of the world’s leading experts in field of development of cultural and creative industries, talked about why […]

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Best Creative Marketing Blogs

Some of the best creative marketing blogs for businesses in the creative industries, digital industries and the cultural sector are listed here. Authentic Marketing for Creative Businesses What are you selling, really? Strategic Marketing avoids Bad Customers Some of these best creative marketing blogs are extracts from the 63 marketing techniques, tips and tales in […]

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Authentic Marketing for Creative Businesses (video)

Authentic marketing is the process of communicating openly, honestly and genuinely with customers and other audiences. Authentic marketing can only occur when you are ‘on the same wavelength’ as the person or people with whom you are communicating; it is about finding a natural resonance with audiences so that communication is easy, natural and genuine. […]

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Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. The article below is based on David’s keynote speech creativity, “a-Creativity” and  “i-Creativity”, at TEDxNapoli. — Creativity loves a […]

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