The Freemium business model has become increasingly popular in the creative industries, and for good reason. In a freemium model, a company offers a product or service for free, but also provides premium features or content that can be accessed for a fee. One of the main benefits of the freemium model is that it …
Category: Finance and Accounts
Financing Creativity Bootcamp
David was the guest speaker at a Financing Creativity bootcamp delivered by Creative England in June 2021. ‘Financing Creativity: How to Manage Your Money’ was a two day online bootcamp. The event delivered in depth, practical guidance on managing finances, tackling debt and planning for growth. This bootcamp helped participants who were: • thinking about setting …
How To Negotiate Higher Prices – online workshop
David delivered an online interactive workshop that explored various aspects of How To Negotiate Higher Prices For Your Products workshop in partnership with Spark Ideas. The three-hour workshop provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect of pricing on customer perceptions; and …
How to Set the Right Prices
If our creative enterprises are to continue doing great work over the long term, they need to be financially sustainable. That means we need to combine our vision, values and objectives on the one hand, with a financially robust business model on the other. The right decisions about pricing are crucial if our creative businesses …
Fundraising Webinar for GEN Namibia Startups
David presented a fundraising webinar for startups in Namibia, hosted by Global Entrepreneurship Network (GEN) Namibia. In the webinar “Creative Fundraising for Startups”, David discussed several sources of funding for startups, giving examples from around the world: – Bootstrapping – Crowdfunding – Grants – Loans – Sponsorship – Advertising – Equity Investment There are free …
“Maximising the Monetisation of Creativity” webinar in Albania
David delivered an interactive webinar on Maximising the Monetisation of Creativity for businesses in the creative industries in Albania, in partnership with the Women Founders Network Albania, supported by Swiss EP, Albania. The webinar was organised for businesses in the creative, cultural and digital industries in Albania. Publicity for the Maximising the Monetisation of Creativity …
Bundle services into packages to increase prices and profits
There are many way to increase prices and profits – and some techniques involve charging less, not more! At a recent webinar on pricing, I was asked how an enterprise selling services can increase prices. My answer was to say that we can put together different ‘bundles’ or ‘packages’ of services, to suit different price …
Pricing Webinar for Creative Industry Businesses in Bosnia & Herzegovina
David delivered a pricing webinar for creative industry businesses in Bosnia and Herzegovina, on World Art Day 2020, hosted by Foundation 787 and supported by Swiss EP.The pricing webinar “Three Dimensions of Profitable Pricing” provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect …
Cash Flow Planning Spreadsheet – free download to use
David has published a cash flow planning spreadsheet as a download in a free toolkit product. This can be used as a cash flow planning tool to create a cash flow projection or cash flow forecast for your business. His presentation on cash flow planning and sharing his cash flow planning spreadsheet took take place …
Workshops for Namibian Creative Entrepreneurs
David delivered creative business training workshops for Namibian Creative Entrepreneurs in Windhoek, Karibib and Swakopmund, in partnership with Global Entrepreneurship Week Namibia. The Creative Business Workshop in Windhoek on Monday 11 November included: – Creative Marketing – How to Make Money While you Sleep – Leading and Managing Creative Teams The Creative Business Workshop in …