Creating ‘Interprises’ – how to make successful collaborations between creative enterprises. Successful collaborations between creative enterprises –‘Interprises’ – are formed when there is an alignment of several factors between the businesses involved. Some of the important issues that need to be considered and worked through in devising an effective Interprise can be described as the …
Category: Development Strategies
Strategic Marketing
Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from …