Tag: cultural enterprise

Think up Culture!

Palma, Mallorca was the host city of the Think up Culture! event in January 2017. Organised by PowerHouse Hub and Balears.t. the event took place on 24-26 January. The programme included speakers and debates about the connection between creativity, culture and tourism. David gave a speech at Think up Culture! and shared his experience of …

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Azerbaijan Cultural Enterprise Workshop

David delivered a cultural enterprise workshop on strategic planning for leaders of creative businesses and cultural enterprises in Baku, Azerbaijan.   Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, and working in partnership with the British Council in Azerbaijan, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze.   “The workshop was …

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Strategic Planning Workshop in Tbilisi, Georgia

Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, David delivered a Strategic Planning workshop in Tbilisi, Georgia. Working in partnership with the British Council in Georgia, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. Workshop participants were leaders from the cultural industries and creative enterprises in Georgia. The strategic planning workshop …

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not all customers are good customers

Strategic Marketing avoids Bad Customers

Not all customers are good customers! Strategic Marketing will avoid and deter bad customers. Customers can be bad customers for all sorts of reasons. They can be unprofitable or troublesome. They can waste your time or cause stress. Some interfere too much. Some aren’t worthy of including in your portfolio. Others pay late, or never. …

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Ten years of ‘T-Shirts and Suits’ book

The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in …

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David speaks at Culture and Creativity Programme event

David spoke about creative and cultural entrepreneurship at a conference of the EU-Eastern Partnership Culture and Creativity Programme in Ukraine on 24 September 2015. The EU-Eastern Partnership Culture and Creativity Programme will help the development of the creative and cultural industries in Ukraine, Armenia, Azerbaijan, Belarus, Georgia and Moldova. David was commissioned by the British Council …

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Speaker at Business Wisdom Summit in Ukraine

David was the opening keynote speaker at the Business Wisdom Summit in Ukraine on 24 September 2015. He spoke on the subject of “How to Profit from Creativity in Business” to an audience of business owners, chief executives and senior managers of businesses in the creative industries and other sectors of the economy. David spoke …

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Create Your Own Business Formula

Don’t write a business plan until you have read this article! The article in English is reproduced in full below. It can also be downloaded as a PDF document in English and ten other languages. Creativity and Business Some people regard creativity and business as being like oil and water – they just don’t mix. …

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The ‘3Ms of Marketing’

The best way to illustrate the technique of using the 3Ms of Marketing most effectively is to use a true story. Julie, a jeweller, asked me for some marketing advice. With a limited budget for marketing communications, she couldn’t decide whether to invest in a better website or in a printed brochure to promote her …

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Don’t be a ‘busy fool’ – act strategically

Are you a ‘busy fool’? We avoid doing difficult things by occupying ourselves with trivial things. We deal with urgent trivia instead of what’s really important. Keeping busy like this allows us to avoid having to make important decisions. In my work, advising and training hundreds of  businesses all around the world, I see too …

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