Moscow Lecture on Creativity

David will give an online lecture on Creativity for the Moscow School of Social and Economic Science in December 2020.

The topic of his lecture will be “Creativity Loves a Crisis: Different Types of Creativity and Different Ways to Generate New Ideas”.

David’s lecture on creativity is part of a course about the creative industries, within the MA in Cultural Management programme.

The lecture will cover a range of topics:

  1. What do we mean by ‘Creativity’?
  2. Different types of creativity including ‘a-Creativity’ and ‘i-Creativity’
  3. How we can use different types of creativity in different situations
  4. How to generate new ideas
  5. A technique for generating new ideas: ‘Reframing the Question’

The following online resources provide additional information relating to the lecture on creativity and David’s wider work supporting the creative industries and cultural management worldwide:

– TEDx Napoli talk on “a-Creativity” and “i-Creativity” (video and downloadable PDF article) (link…)
– Video: How to Generate New Ideas (link…)
– Video: ‘Reframing the Question’ – a technique for generating new ideas (link…)
– Free eBook in Russian: ‘T-Shirts and Suits: A Guide to the Business of Creativity’ (PDF download) (link…)
– Free online course on marketing for cultural and creative managers (link…)
– Free online course on strategic planning for cultural and creative managers (link…)
– Videos from the Creative Entrepreneurship course at Monash University, Australia (link…)


David works with Universities around the world, giving university lectures, advising universities on curriculum development, delivering workshops and signing books for students. His various projects with universities around the world include the following examples from Armenia, Azerbaijan, Belarus, Bosnia & Herzegovina, Brazil, Chile, China, Colombia, Estonia, Kazakhstan, Lithuania, Moldova, Morocco, Netherlands, New Zealand, Portugal, Spain, Thailand, the United Kingdom and Vietnam.

Lecture on Creativity
David at the Faculty of Creative Industries at Vilnius Gediminas Technical University in Lithuania

David’s book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was first translated and published in Spanish by the Universidad de Bogotá Jorge Tadeo Lozano in Colombia. David also delivered a presentation for students and advised senior staff on including entrepreneurship within the curriculum for creative subjects.

In a collaboration with Monash University in Australia, David produced a series of videos for the course in Creative Entrepreneurship.

David was invited by the Auckland University of Technology in New Zealand to advise on developing creative entrepreneurship modules for students.

At the Baku State University in Azerbaijan, David was interviewed by students for the BSU Radio and TV Station and also gave a guest lecture on the subject of
‘a-Creativity and i-Creativity for Business Success’.

His TEDx talk in Morocco was a student-led event at ENCGJ University in Al Jadida, Morocco.

The Baltic Film, Media, Arts and Communication School at Tallinn University, Estonia invited David to give a guest lecture to students on the subject of ‘How to be a Creative Entrepreneur’.

The Leadership School Armenia hosted an online lecture from David on the subject of “How leaders can inspire creativity for business success”.
David is an associate lecturer at the Leadership School Armenia.

David was a guest lecturer on the MSc in Creative Entrepreneurship at Vilnius University Business School in Lithuania.

At International Burch University in Sarajevo, Bosnia & Herzegovina, David gave a guest lecture on ‘Entrepreneurial Marketing’ to students in the university’s startup incubator.

David was engaged as an international expert and lecturer on marketing at the Business School of Telfort Business Institute in Shanghai, China.

David was invited as an international guest lecturer to give a lecture entitled: “T-Shirts and Suits: How to combine creative talent with smart business thinking” at Faculty of Creative Industries at Vilnius Gediminas Technical University in Lithuania.

At the HCMC Univ of Architecture, in Ho Chi Minh City, Vietnam, David was an international guest lecturer.

David gave a presentation to students at the prestigious Academy of Economic Studies in Chisinau, Moldova.

David was the guest speaker at an academic meeting about creative business and business models in the creative industries at the Faculty of Business Administration, Chiang Mai University, Thailand.

At the Belarus State University in Minsk, David gave a university guest lecture on combining creativity with business to students, using a presentation featuring creative entrepreneurs from Vietnam, Brazil and the UK.

At the University of the Arts in London, United Kingdom, David was the guest speaker on business and creativity at the graduation event for students.

David was a special guest lecturer at the Universidade Federal Fluminense in Brazil, where he spoke about business models in the creative industries.

At Narxoz University Kazakhstan, David gave a presentation to students on ‘Successful Creative Entrepreneurship in the Creative Economy Worldwide’.

At Liverpool John Moores University in the UK, David gave a lecture to digital marketing students on ‘Marketing Mistakes they Make’, outlining common digital marketing and strategic marketing mistakes made by many companies and organisations world-wide.

In Portugal, at the Catolica University in Porto, David gave a special lecture to MBA Students at the beginning of their course.

He developed a module and delivered a workshop on Change Management for the Australian National University and Thames Water International for international executives.

He provided Leadership and Management training for the ‘Grow Creative’ programme for senior executives of creative and digital businesses at Lancaster University in England. He also developed and delivered the ‘Leading Creative Cultures’ module and a workshop on ‘Leadership: Culture and Strategy’.

David was a guest lecturer at the ISM University of Management and Economics in Vilnius, Lithuania. He spoke about ‘Creativity and Business’ when his book was published in translation in Lithuania.

He was the guest speaker at an Impulse Night event for creative entrepreneurs and students at CMKBU in Utrecht, Netherlands.

At KIMEP University in Kazakhstan, David gave a guest lecture to students at on the subject of ‘Creativity and Business’.

David has also presented university lectures at the Universidad Austral de Chile, in Valdivia, Chile and at the University of Deusto, Bilbao, Spain.