Creative Entrepreneurship Course

Creative Entrepreneurship Course – videos.


Introduction from David Parrish (go to video)

Week 1. Introducing Creative Entrepreneurship

Video 1.1. Why and how people become Creative Entrepreneurs (go to video)

Video 1.2. My Story of becoming a Creative Entrepreneur (go to video)

Week 2. The Creative Industries Value Chain

Video 2.1. Business Models and Income Generation (go to video)

Video 2.2. Production, Distribution, Logistics and Retail (go to video)

Week 3. Market Structure for the Creative Industries

Video 3.1. The Active Role of Consumers (go to video)

Week 4. The New Business Model

Video 4.1. Intellectual Property and New Business Models (go to video)

Video 4.2. Intellectual Property Rights: An Overview (go to video)

Video 4.3. Who Owns Copyright? (go to video)

Video 4.4. Intellectual Property Rights: It’s not just about the money (go to video)

Video 4.5. How to Make Money While You Sleep (go to video)

Week 5. Business in the Creative Economy: Products and Experiences

Video 5.1. What are you selling, really?

Week 6. Marketing Strategy

Video 6.1. What ‘Marketing’ really means

Week 7. The New Business Model

Video 7.1. Competition and Co-opetition

Video 7.2. Competitive Advantage

Week 8. Pitching Ideas: Evaluating Opportunities

Video 8.1. Ideas, Evaluation and Commercialisation

Video 8.2. Financing Ideas

Video 8.3. An Introduction to Pitching

Video 8.4. Making a Winning Pitch

Week 9. Pitching Ideas: Business Realities of an Idea; Evaluating Opportunties

[No videos this week. Pitching exercise]

Week 10. Creative Ecosystem: Understanding Audiences

Video 10.1. Impact of the Internet on the Creative and Cultural Industries

Week 11. The New Business Model

Video 11.1. Creativity and Entrepreneurship

Week 12. Rules for Success

Video 12.1. The Rules for Success

Videos produced by T-Shirts and Suits TV.
Copyright © David Parrish/T-Shirts and Suits Ltd 2020.
Used with permission by Monash University.
Not for use elsewhere without permission.
Contact David Parrish regarding licensing arrangements for other universities and organisations.

David Parrish works with Universities around the world, giving university lectures, advising universities on curriculum development, delivering workshops and signing books for students.

He has worked with universities in Armenia, Azerbaijan, Belarus, Bosnia & Herzegovina, Brazil, Chile, China, Colombia, Estonia, Kazakhstan, Lithuania, Moldova, Morocco, Netherlands, New Zealand, Portugal, Spain, Thailand, the United Kingdom and Vietnam.

Creative Entrepreneurship course
David Parrish with students on the MSc in Creative Entrepreneurship course at Vilnius University Business School in Lithuania

David’s book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was first translated and published in Spanish by the Universidad de Bogotá Jorge Tadeo Lozano in Colombia. David also delivered a presentation for students and advised senior staff on including entrepreneurship within the curriculum for creative subjects.

David was invited by the Auckland University of Technology in New Zealand to advise on developing creative entrepreneurship modules for students.

At the Baku State University in Azerbaijan, David was interviewed by students for the BSU Radio and TV Station and also gave a guest lecture on the subject of
‘a-Creativity and i-Creativity for Business Success’.

His TEDx talk in Morocco was a student-led event at ENCGJ University in Al Jadida, Morocco.

The Baltic Film, Media, Arts and Communication School at Tallinn University, Estonia invited David to give a guest lecture to students on the subject of ‘How to be a Creative Entrepreneur’.

The Leadership School Armenia hosted an online lecture from David on the subject of “How leaders can inspire creativity for business success”.
David is an associate lecturer at the Leadership School Armenia.

David was a guest lecturer on the MSc in Creative Entrepreneurship at Vilnius University Business School in Lithuania.

At International Burch University in Sarajevo, Bosnia & Herzegovina, David gave a guest lecture on ‘Entrepreneurial Marketing’ to students in the university’s startup incubator.

David was engaged as an international expert and lecturer on marketing at the Business School of Telfort Business Institute in Shanghai, China.

David was invited as an international guest lecturer to give a lecture entitled: “T-Shirts and Suits: How to combine creative talent with smart business thinking” at Faculty of Creative Industries at Vilnius Gediminas Technical University in Lithuania.

At the HCMC Univ of Architecture, in Ho Chi Minh City, Vietnam, David was an international guest lecturer.

David gave a presentation to students at the prestigious Academy of Economic Studies in Chisinau, Moldova.

David was the guest speaker at an academic meeting about creative business and business models in the creative industries at the Faculty of Business Administration, Chiang Mai University, Thailand.

At the Belarus State University in Minsk, David gave a university guest lecture on combining creativity with business to students, using a presentation featuring creative entrepreneurs from Vietnam, Brazil and the UK.

At the University of the Arts in London, United Kingdom, David was the guest speaker on business and creativity at the graduation event for students.

David was a special guest lecturer at the Universidade Federal Fluminense in Brazil, where he spoke about business models in the creative industries.

At Narxoz University Kazakhstan, David gave a presentation to students on ‘Successful Creative Entrepreneurship in the Creative Economy Worldwide’.

At Liverpool John Moores University in the UK, David gave a lecture to digital marketing students on ‘Marketing Mistakes they Make’, outlining common digital marketing and strategic marketing mistakes made by many companies and organisations world-wide.

In Portugal, at the Catolica University in Porto, David gave a special lecture to MBA Students at the beginning of their course.

He developed a module and delivered a workshop on Change Management for the Australian National University and Thames Water International for international executives.

He provided Leadership and Management training for the ‘Grow Creative’ programme for senior executives of creative and digital businesses at Lancaster University in England. He also developed and delivered the ‘Leading Creative Cultures’ module and a workshop on ‘Leadership: Culture and Strategy’.

David was a guest lecturer at the ISM University of Management and Economics in Vilnius, Lithuania. He spoke about ‘Creativity and Business’ when his book was published in translation in Lithuania.

He was the guest speaker at an Impulse Night event for creative entrepreneurs and students at CMKBU in Utrecht, Netherlands.

At KIMEP University in Kazakhstan, David gave a guest lecture to students at on the subject of ‘Creativity and Business’.

David has also presented university lectures at the Universidad Austral de Chile, in Valdivia, Chile and at the University of Deusto, Bilbao, Spain.

“David Parrish’s presentation was inspirational and educational for all at the Leadership School in Armenia.
It was wonderful working with you and we are incredibly thankful that you were able to join us for your lecture and Q&A. Your remarks were so heartfelt and that standing ovation was well deserved! Thank you.”
Samvel Movsisyan, Founder, Leadership School Armenia

“David Parrish is an inspirational and quietly powerful person. His time with the students was very crucial: Reading is one thing, but listening and talking is an entirely different experience. The Portuguese national media also picked up on his visit which was GREAT for Católica University, the Creative Industries Management Masters team and David of course!”
Michael daCosta Babb. Universidade Católica Portuguesa. Porto. Portugal

“David Parrish’s unique ability to get groups to think about business in a broad and creative manner is refreshing and stimulating.  Our group was inspired by David’s talk which included excellent business examples of how change could trigger new opportunities and helped us to understand and reflect on the power of vary business systems that are currently relevant to any business operations”.
Traci Morachnick, Assistant Professor, Business Administration Faculty, Chiang Mai University, Thailand

“At the workshop, Mr. David Parrish exposed us the Businesses which had become real due to his guidance as well as the concept of Latin American “Orange economy”, so that it was an excellent start to thinking of our own new model in Moldova – Sunny Grape Economy clustered in Creative Industries that Mr. Parrish successfully promotes”.  
Zorina Shishcan, Associate Professor, Ph.D. Department of International Economic Relations, Academy of Economic Studies of Moldova.

University lectures by David Parrish.

David has a range of academic and professional qualifications and accreditations including:

• Masters Degree in Business Administration (MBA)
with distinction, from Bradford University School of Management,
one of Europe’s leading business schools.
• Fellow of the Chartered Institute of Marketing (FCIM)
• CIM ‘Chartered Marketer’.
• Fellow of the Chartered Management Institute (FCMI)
• Member of the Institute of Consulting (MIC)
• Fellow of the Institute of Leadership and Management (FInstLM)
• Fellow of the Royal Society of Arts (FRSA)

See full details of David’s qualifications and publications.