David will deliver an online Masterclass on Creative Entrepreneurship for Futuremakers Botswana in May 2021. Organised by Young Africa Botswana in Gaborone, the interactive masterclass for creative entrepreneurs in the Futuremakers Botswana programme will cover the following themes: – How to create and sell value using creative business models – How to adapt to the …
Category: Courses
Strategic Marketing Workshop for Creative Georgia
David delivered a strategic marketing workshop for Creative Georgia in April 2021. With the title ‘Strategic Marketing for Business Success’, the marketing workshop for Creative Georgia covered the following key points: – How to be strategic about marketing – How to succeed in a competitive market – How to focus on the best customers In …
meetings industry association (mia) online workshop
David delivered an online workshop for the meetings industry association (mia) on the subject of: ‘Business Strategies: Creativity, Diversification & Transformation’. The interactive workshop was designed and delivered by David for events and hospitality sector enterprises to adapt creatively and profitably in the current Covid-19 crisis. The workshop included practical techniques for generating and testing new …
Jumpstart Your Business Webinar
David delivered a Jumpstart Your Business webinar in partnership with Creative England. The interactive webinar for creative entrepreneurs focused on ‘Designing Your Creative Business’. David’s ‘Designing Your Creative Business’ (DYCB) webinars, workshops based on the associated toolkit publication have been delivered in the UK and worldwide, including countries as diverse as Taiwan, Spain, Brazil, Thailand, …
Reframing the Question – creative thinking technique
This technique involves asking the question in a different way, so that more options and ideas can be discovered. Very often the question is asked in a ‘narrow’ way, which results in blinkered or restricted thinking. For example we could ask: “What can we do to ensure that customers enjoy the theatre performance?” … or …
How to Generate New Ideas
In this introduction to creative thinking techniques to deliberately generate new ideas, David also talks about the ‘Two Modes of Thinking’. These modes can conflict with each other if managed wrongly, or can both be highly effective if managed separately. This video is a free extract from an online video-based course and toolkit: “COVID-19 Business …
Moscow Lecture on Creativity
David gave an online lecture on Creativity for the Moscow School of Social and Economic Science in December 2020. The topic of his lecture was “Creativity Loves a Crisis: Different Types of Creativity and Different Ways to Generate New Ideas”. David’s lecture on creativity formed part of a course about the creative industries, within the …
Southern Africa Innovation Support Programme (SAIS) Workshop
David delivered a workshop for the Southern Africa Innovation Support Programme (SAIS) and its BOOST UP project. His presentation “Understanding Your Market” covered aspects of market research, consumer expectations and strategic marketing. The content of the workshop took from, and built on, David’s online video toolkits, articles and book ’Chase One Rabbit: Strategic Marketing for …
Exporting and International Marketing workshop
David delivered an online Exporting and International Marketing workshop for creative businesses on Thursday 05 November 2020. “I attended a workshop session led by David on Exporting and International Marketing – this was a really useful overview of the key areas to consider in developing and diversifying creative business for overseas audiences. It reassured me that …
Introduction from Xin Gu
See other videos in this series and more details about the creative entrepreneurship course. Video produced by T-Shirts and Suits TV. Copyright © David Parrish/T-Shirts and Suits Ltd 2020. Used with permission by Monash University. Not for use elsewhere without permission. Contact David Parrish regarding licensing arrangements for other universities and organisations.