Better Online Pitching – presentation for APFI Finland

David delivered an online presentation on Better Online Pitching for Creatives International as part of a Pre Mission Briefing for a Virtual Trade Mission to Germany for APFI (Audiovisual Producers Finland).

The online Pre Mission Briefing was hosted by Simon Preston and featured an in-depth presentation from Nicola Pinder about the German market for audiovisual products.

David’s presentation covered:
1. Key points about pitching in all circumstances
2. Specific tips about pitching online

Key points about pitching in all circumstances (headings only)

– Do Your Research
– Be Clear about your Objectives
– Communicate Benefits and Results
– Cultural Differences
– End with an Impact
– Rehearse Your Pitch
– Provide Further Information

Key points about pitching online (headings only)

– Screen Sharing and Showreels
– Minimise the Risk of Technical Glitches
– The Set Up of your ‘Studio’
– Lighting and Camera Angles
– Eliminate Distractions
– Dress for your Audience – and for Yourself
– Eye Contact

Presentation slides from the Better Online Pitching presentation can be downloaded here


Better online pitching. David Parrish.


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David has designed a range of creative business training workshops which he has delivered in various countries around the world.

Read some client testimonials and recommendations from people all around the world who have commissioned David as a training workshop leader, keynote speaker or business adviser.

Creative business training workshops also draw on material in David’s books. Signed paperback copies of his books are sometimes included with the training workshop materials that participants take away to use in their creative businesses and cultural enterprises. Copies of books can be supplied for creative industries training workshops by arrangement.