Archive | International Business

Estonian Creative Industries Study Tour

A group from the Estonian Artists’ Association took part in a creative industries study tour of north west England, organised by David Parrish. Seven people took part in the creative industries study tour of Salford, Manchester and Liverpool. The group visited: Islington Mill, Salford Manchester Craft and Design Centre Dot Art, Liverpool Baltic Creative CIC, […]

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Creative Industries Course in Lithuania

David Parrish has been invited to lecture on a new creative industries course at Vilnius University Business School in Lithuania, which will award students with a Masters Degree in Creative Entrepreneurship. This new creative industries course has been designed for creative entrepreneurs and will focus on product innovation and development. The objective of this MSc […]

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Business Creativity Around the World – Presentation in Malaysia

David Parrish gave a presentation on ‘Business Creativity Around the World’ in Kuala Lumpur, Malaysia on 30 June 2017. He spoke to an audience of entrepreneurs in the digital and creative industries. David was invited as an international guest speaker by Common Ground, a company that is redefining workspaces throughout Southeast Asia. Common Ground supports […]

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How to Reverse the Advertising Message

Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern […]

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