David delivered a Strategic Digital Marketing lecture for Masters students at OMNES Education in London. Students studying the module “Advanced VR and Immersive Technology” heard David’s perspectives on strategic marketing in the digital industries and innovative technology. David shared his experience of strategic marketing in his own businesses and the successes of his clients whom …
Category: Digital Economy
Globalization in the creative and digital industries
Globalization in the creative and digital industries has had a significant impact on the way in which these sectors operate. With the advent of the internet and advances in communication technologies, it has become easier for creative professionals and digital workers to collaborate and share ideas across borders. One of the key benefits of globalization …
Jumpstart Your Business Webinar
David delivered a Jumpstart Your Business webinar in partnership with Creative England. The interactive webinar for creative entrepreneurs focused on ‘Designing Your Creative Business’. David’s ‘Designing Your Creative Business’ (DYCB) webinars, workshops based on the associated toolkit publication have been delivered in the UK and worldwide, including countries as diverse as Taiwan, Spain, Brazil, Thailand, …
Creative Entrepreneurship Academy
David was the opening keynote speaker at the Creative Entrepreneurship Academy online event (22-23 September 2020). Organised by Creative Estonia, the Creative Entrepreneurship Academy 2020: Business Opportunities in Digital Culture was delivered in partnership with Creative Georgia and other international partners. David’s keynote speech was on the subject of ‘Creative Business Models in the Online …
Better Online Pitching – presentation for APFI Finland
David delivered an online presentation on Better Online Pitching for Creatives International as part of a Pre Mission Briefing for a Virtual Trade Mission to Germany for APFI (Audiovisual Producers Finland). The online Pre Mission Briefing was hosted by Simon Preston and featured an in-depth presentation from Nicola Pinder about the German market for audiovisual …
COVID-19 / Coronavirus Business Strategies – online toolkit course launched
A COVID-19 / Coronavirus Business Strategies online toolkit course has been launched as a creative business response to the COVID-19 crisis. View and access this online toolkit now. COVID-19 Business Strategies: Creativity, Diversification and Transformation David says: “This toolkit will empower you to generate new income in the short term, devise a new Business Formula, …
Diversification Workshop: “COVID-19 Business Strategies: Creativity, Diversification and Transformation”
This new Diversification Workshop is available as a webinar or online workshop for creative, cultural, digital and other businesses worldwide. It can also be adapted to suit particular business groups and and the course content will be developed further. For example it was adapted for the Creative Scale Up Programme and delivered online for a …
Lean Diversification for Businesses in Response to COVID-19
Lean Diversification is a method for developing new income streams during the COVID-19 crisis. The Lean Diversification approach is rapid and low risk, both of which are essential in a crisis. The idea of Lean Diversification is inspired by the ‘Lean Startup’ methodology that has been so successful for many new businesses in the digital …
COVID-19 Diversification Strategies – How to Diversify in a Crisis
During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). …
Creative Scale Up Programme online workshop
David has delivered an online workshop “How to Maintain Creativity in a Scale Up Environment” on two occasions for the Creative Scale Up Programme. This successful workshop will be repeated on Tuesday 01 December 2020 (13.30 – 15.30). Register now to attend this free online workshop. David has also delivered a workshop on Exporting and …