One of the subjects discussed at the meeting of the Marketing and Advertising Global Network (MAGNET) in Munich recently was viral marketing. I was there as a guest speaker and one of the other presentations was from Gabriel Szapiro, whose Paris agency Saphir also specialises in marketing – especially permission marketing and viral marketing.
He showed a viral video which people were still laughing and talking about an hour later in the bar – that’s real ‘buzz marketing’!
The viral video is for Berlitz language schools and you can find it easily with a Google search because it’s all over the Internet – which is exactly the idea of course.
I’m sure you’ll want to forward this to a few friends! That’s what viral marketng is all about.
See also MUTO animated grafitti video.