Viral marketing – MUTO video

Thanks to Danielly Netto from Newcastle University Business School, who’s researching business models in the creative industries, for including this viral video in her presentation.

This is a video from artist BLU showing the awesome MUTO ‘animated graffiti’ work in Buenos Aires.

Published on the internet using a Creative Commons licence, it’s already had about 3,000,000 views on YouTube so far and received nearly 10,000 comments.

The business model used has been categorised as ‘Findability/Creative Investment’. In other words, the creator gives something away for free in order to reap financial benefits by other means. It’s one of the 3 (or 14) Kinds of Free.

It’s a brilliant example of viral marketing !!

See also Viral Marketing Video from Berlitz.

See also Buzz Marketing