My keynote speech to film and TV producers in Finland (video below) referred to the changing business environment for creative enterprises. Consumers are now also creators and marketers; technology is advancing and becoming cheaper at the same time; global communication and distribution are easieir than ever before. These new realities bring both threats and opportunities. …
Tag: video
Viral Marketing Video
One of the subjects discussed at the meeting of the Marketing and Advertising Global Network (MAGNET) in Munich recently was viral marketing. I was there as a guest speaker and one of the other presentations was from Gabriel Szapiro, whose Paris agency Saphir also specialises in marketing – especially permission marketing and viral marketing. He …
Interview with David Parrish about T-Shirts and Suits
MAiLOUT Magazine interviewed me about T-Shirts and Suits in 2005, and the interview has been republished by CIDA on their Creative Portal. Link to full interview in MAiLOUT Magazine online