Tag: Nguyen Thanh Binh

Co-opetition – friendly competition

Combining traditional Vietnamese fine art with pioneering technology has created success for VietnamArtist.com, a virtual online gallery based in Ho Chi Minh City (Saigon). Tran Thi Anh Vu (pictured, right), an art gallery proprietor, set up VietnamArtsist.com in 1999, seizing the opportunities offered by e-commerce to develop her business. She engaged the services of an …

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Viral Marketing Video

One of the subjects discussed at the meeting of the Marketing and Advertising Global Network (MAGNET) in Munich recently was viral marketing. I was there as a guest speaker and one of the other presentations was from Gabriel Szapiro, whose Paris agency Saphir also specialises in marketing – especially permission marketing and viral marketing. He …

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