Telling Africa’s story from Africans’ point of view is the mission of Africa Media Online, the agency representing African media professionals to the global market. “In the ‘information society’, if we are to create some semblance of global information democracy, it is important that Africans are heard from their perspective,” says Africa Media Online’s David …
Tag: co-opetition
Online Social Networking – for Business
How can creative entrepreneurs benefit from using social networking systems such as MySpace, Flickr, YouTube, Facebook, Twitter, del.icio.us, Second Life – and others? Leanda Ryan is the director of Leanda Ryan Graphic Design, in Manchester, UK. Her story is an interesting one: “Flickr was the first service I signed up for 2005. I posted a …
Co-opetition – friendly competition
Combining traditional Vietnamese fine art with pioneering technology has created success for VietnamArtist.com, a virtual online gallery based in Ho Chi Minh City (Saigon). Tran Thi Anh Vu (pictured, right), an art gallery proprietor, set up VietnamArtsist.com in 1999, seizing the opportunities offered by e-commerce to develop her business. She engaged the services of an …
Viral Marketing Video
One of the subjects discussed at the meeting of the Marketing and Advertising Global Network (MAGNET) in Munich recently was viral marketing. I was there as a guest speaker and one of the other presentations was from Gabriel Szapiro, whose Paris agency Saphir also specialises in marketing – especially permission marketing and viral marketing. He …
Why you should help your competitors…
Creative Times. October 2005 Sometimes your creative competitors can be ideal collaborators. By imaginatively combining co-operation and competition we can create ‘Co-opetition’. More about Co-opetition
T-Shirts and Suits. The Book
by David Parrish First published November 2005 by Merseyside ACMEReprinted November 2006 with new foreword by Shaun Woodward MP, Minister for Creative Industries.ISBN 9780953825448. Paperback £15.00 (UK) The book provides both inspiration and practical advice for all those involved in running or setting up a creative business. David Parrish draws on his own experience of …