Lewis Pinault from Lego Serious Play addressed the Creative Clusters Conference in Glasgow – and I had fun making a duck (see photo). Lego Serious Play helps businesses think creatively using Lego in group settings to discuss business issues. For example entrepreneurs can express their shared vision for the business by first creating a model …
Tag: lego
Viral marketing – MUTO video
Thanks to Danielly Netto from Newcastle University Business School, who’s researching business models in the creative industries, for including this viral video in her presentation. This is a video from artist BLU showing the awesome MUTO ‘animated graffiti’ work in Buenos Aires. Published on the internet using a Creative Commons licence, it’s already had about …