Tag: Creativity

Marketing authentically

This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for …

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Creativity Summit Speaker

David was invited to be a Creativity Summit speaker, to talk about “Creativity in the Studio – and in the Business Office”. The theme of the Creativity Summit was “Increase your productivity and profits without compromising your creative flow”. The Creativity Summit was broadcast from Australia and streamed on 22-24 May. In the Creative Summit, …

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Think up Culture!

Palma, Mallorca was the host city of the Think up Culture! event in January 2017. Organised by PowerHouse Hub and Balears.t. the event took place on 24-26 January. The programme included speakers and debates about the connection between creativity, culture and tourism. David gave a speech at Think up Culture! and shared his experience of …

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Presentation on Creativity for Business Success

David Parrish made a presentation about Creativity for Business Success in Baku, Azerbaijan. He spoke about how creative entrepreneurs can use both a-Creativity and i-Creativity to grow their businesses successfully. In his presentation at Baku State University, he spoke about a range of business models that can be used in the creative industries and provided …

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Creative Business Workshop at HUBBA Thailand

David delivered a creative business workshop for creative and digital entrepreneurs at HUBBA Thailand. His creative business workshop “Designing Your Creative Business” was attended by more than 30 creative businesses at the HUBBA workspace in Bangkok. David’s interactive workshop focused on business growth using appropriate business models that achieve success in terms defined by the …

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How to Reverse the Advertising Message

Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern …

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not all customers are good customers

Strategic Marketing avoids Bad Customers

Not all customers are good customers! Strategic Marketing will avoid and deter bad customers. Customers can be bad customers for all sorts of reasons. They can be unprofitable or troublesome. They can waste your time or cause stress. Some interfere too much. Some aren’t worthy of including in your portfolio. Others pay late, or never. …

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Marketing Audiobook ‘Chase One Rabbit’ published

The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was …

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Ten years of ‘T-Shirts and Suits’ book

The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in …

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Create Your Own Business Formula

Don’t write a business plan until you have read this article! The article in English is reproduced in full below. It can also be downloaded as a PDF document in English and ten other languages. Creativity and Business Some people regard creativity and business as being like oil and water – they just don’t mix. …

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