David gave a business development presentation at Young Africa Botswana to the ‘Futuremakers’ group of young creative entrepreneurs. His presentation about creative business development was followed by a discussion about business techniques and models. David also answered questions from the young creative entrepreneurs. The discussion included marketing, the Freemium business model, market research, business strategy, […]
Archive | Intellectual Property
South African Entrepreneurship Workshop
Creative Economy, Creative Entrepreneurship, Creative Hubs, Cultural Economy, Current News, Development Strategies, Intellectual Property, Marketing, Training
David’s South African Entrepreneurship workshop for young creative entrepreneurs in Mbombela/Nelspruit was entitled “The Business of Creativity”. Commissioned by the E3 Youth Development Hub, this creative industries project focused on entrepreneurship in the creative industries in South Africa. David’s workshop covered a range of creative business development issues and techniques, including: – Strategic Marketing – […]
The Solopreneur Business Growth Model
Business Terminology and Techniques, Creative Economy, Creative Entrepreneurship, Creativity, Development Strategies, Digital Economy, General, Intellectual Property, Marketing, Organisations, Startups, Strategy
The Solopreneur Business Growth Model is an alternative way to grow a business that avoids the trap of following the crowd into the conventional process of scaling up. It’s a valid and profitable model that suits many solopreneurs in the creative and digital industries. J.K.Rowling is a highly successful and wealthy writer. Yet many business […]
This invisible hand controls cultural exports
Arts and Culture, Cultural Economy, Development Strategies, Intellectual Property, International Business, Recent Posts
What’s the connection between the Batman logo and a t-shirt design using clever wordplay in Arabic? These cultural exports are both subject to copyright and can only be reproduced with permission. Hollywood’s creations are recognised worldwide, to the extent that we talk about ‘cultural imperialism’ and the dominant position of western culture in an increasingly […]
Creative Business Speech in Spain (video)
Creative Economy, Creative Entrepreneurship, Creativity, Current News, Development Strategies, Digital Economy, Intellectual Property, International Business, Marketing, Popular, Speeches and Presentations, Strategy, T-Shirts and Suits, Videos
David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]
Make money while you sleep!
As a creative entrepreneur, you can use intellectual property rights to protect your creativity and make money while you sleep. Creativity is all about ideas and creative enterprise is about making money from those ideas. The main assets of most creative businesses are intangible – ideas and know-how in the form of intellectual property (IP). […]
Do you know what you’re selling?
You make your living from your creativity, selling creative products and services to customers. Sounds straightforward, but it’s not. The reason it’s not so simple is that there is intellectual property (IP) involved in all creative businesses and the things they sell to their clients. There’s a lot of confusion about intellectual property. Customers often […]
The Trade Mark Challenge
The other day I was advising a client about a trading name for a new creative enterprise and the registration of a trade mark. There was a danger that the name she had chosen could infringe the trade mark rights of another business – so she decided to choose a different word for her new […]
Create Your Own Business Formula
Don’t write a business plan until you have read this article! The article in English is reproduced in full below. It can also be downloaded as a PDF document in English and ten other languages. Creativity and Business Some people regard creativity and business as being like oil and water – they just don’t mix. […]
Ideas are not enough!
One of the points I make in my training workshop ‘How to Make Money While You Sleep’ is that ‘Ideas Don’t Make You Rich”. I quote multimillionaire Felix Dennis, publisher and poet, who wrote in his book ‘How to Get Rich’: “Ideas don’t make you rich, the correct execution of ideas does.” In other words, […]