David designed and delivered an International Marketing workshop in Birmingham in November 2024.
The event for creative businesses was organised by Creative UK West Midlands as part of the Create Growth Programme and took place at Birmingham Open Media.
David’s International Marketing workshop session covered:
– The theory and practice of how creative businesses market internationally and export their goods and services.
– The importance of understanding overseas markets, including technical barriers and cultural differences.
– Examples and case studies featuring creative businesses that have been successful in international marketing.
– Informative, inspiring and amusing stories from David’s knowledge of international marketing and his experience of doing business around the world.
The International Marketing workshop session was interactive, encouraging participants to share their own experiences and allowing time for questions and discussions.
What they said about the International Marketing session:
“David ran a workshop for the Create Growth Programme in the West Midlands for an audience for creative founders scaling up their Businesses. The session focused on navigating international markets. This session was filled with insights gathered from a long career working internationally. The group were engaged and asked lots of questions.”
– Julia Hayes, Programme Manager, Creative UK West Midlands
“I very much enjoyed the session. Lived experience is always great! I enjoyed the anecdotes and snappy takeaways!”
– Michael Ford. Threewise Entertainment.
“You and your stories/humour made it relatable and engaging. Thank you!”
– Drew Roper. Yamination Studios
“Excellent session and very relatable”
– Bonny John. Horizon Collective
Links to additional resources relevant to the International Marketing workshop session:
– Book, eBook and Audiobook: “Chase One Rabbit: Strategic Marketing for Business Success”
– Strategic Marketing – video and article
– Follow the Love! Book extract
– What I learnt at a Birthday Party in Shanghai. Travel blog.
– Sparkle Media: from the UK to Australia. Article
– How to reverse the marketing message. Book extract.
– Bad Marketing. Examples of International Business Mistakes. PDF.
David has worked in more than 60 countries overseas, helping creative enterprises become even more successful, in his capacity as a trainer, keynote speaker, trainer, business adviser and author. He has previously worked with Creative UK delivering business growth training workshops and mentoring for creative enterprises.
His marketing expertise is based on his own experience of developing businesses internationally as a managing director and owner of enterprises in the creative, cultural and digital industries.
David also has academic and professional qualifications in marketing. He is a Fellow of the Chartered Institute of Marketing (CIM) and has been awarded CIM ‘Chartered Marketer’ status, which indicates his high level of expertise and experience in marketing.
He is the author of a book on strategic marketing, written especially for creative businesses. ‘Chase One Rabbit: Strategic Marketing for Business Success’ is published in paperback, eBook and Audiobook formats. It is also published in Spanish and French.
More information about David’s Creative Business Training Workshops and what his clients say about his workshops is online here.
David is author of the highly-acclaimed book and eBook
‘T-Shirts and Suits: A Guide to the Business of Creativity’. It is available as an eBook, paperback and audiobook. This book has also been translated and published in Armenia, Azerbaijan, Belarus, China, Colombia, Georgia, Kazakhstan, Taiwan, Spain, Lithuania, Moldova, Thailand, Chile and Ukraine.
