Category: Chase One Rabbit

Southern Africa Innovation Support Programme (SAIS) Workshop

David delivered a workshop for the Southern Africa Innovation Support Programme (SAIS) and its BOOST UP project. His presentation “Understanding Your Market” covered aspects of market research, consumer expectations and strategic marketing. The content of the workshop took from, and built on, David’s online video toolkits, articles and book ’Chase One Rabbit: Strategic Marketing for …

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COVID-19: It’s time to ‘follow the love’!

“Follow the love” is a useful tactic for creative and cultural enterprises during the COVID-19 crisis. What do I mean? Our relationships with customers, clients and audiences is at the heart of any creative business. We have built relationships with them, sometimes over several years, so they have come to know, like and trust us. …

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