Archive | Books

Marketing authentically

This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]

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Marketing is not a fancy word for Selling

This extract is the introduction to the marketing book“Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs” (paperback, eBook and Audiobook) Marketing is vital for any enterprise. But this is not because marketing is about promoting and selling products. Marketing is much more fundamental than that. It’s about designing your business […]

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How to be a Successful Creative Entrepreneur – online presentation

David Parrish gave an online presentation for creative enterprises in Lithuania with a presentation entitled: ‘How to be a Successful Creative Entrepreneur’. The online information session was organised by WORTH, alongside the Chamber of Commerce, Crafts and Industry of Vilnius and the WORTH Ambassador from Lithuania Design Forum. The online presentation for creative entrepreneurs took place […]

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Why awards don’t matter

Tobias is one of the directors of a large graphic design company in Sweden that has won a number of industry awards. He and his colleagues were proud of these awards and rightly so. At one of my workshops he told me that they always featured these awards in their marketing communications. However, one day […]

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Customers don’t care about you and your business

Jane contacted me on behalf of her community arts company to ask my advice about selling arts activities to schools. An ex-teacher, and passionate about the arts, Jane was running her own business, taking artistic projects into schools. But her sales technique wasn’t working. She would bounce into the offices of head teachers, enthusing about the arts, talking passionately about music […]

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Who the hell is [email protected] ?

As a management consultant I advised an advertising company in Scotland. Before my first visit I looked at their website and saw that they had a wonderful portfolio of work and an interesting list of clients. However, I didn’t get a sense of how big the company was, how many employees they had, or whether they were younger or older […]

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Creative Business meeting at Chiang Mai University

David was the guest speaker at an academic meeting about creative business at Chiang Mai University. At the Faculty of Business Administration, David talked about creative business and business models in the creative industries with academic staff in the Management Department. He also shared some creative business examples from his work with creative entrepreneurs around […]

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