Category: Books

Training for Culture Professionals in Trenčín

Training for Culture Professionals David delivered interactive creative business training for culture professionals in Trenčín, Slovakia, in October 2022. Trenčín will be European Capital of Culture in 2026. The RUNWAY Program offers training for culture professionals and others in preparation for 2026. David designed and delivered an interactive workshop in “Strategic planning and creative approaches …

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Business Creativity in Armenia

David spoke about Business Creativity at a series of events in Armenia organised in partnership with Leadership School Armenia. David gave a lecture to students at Leadership School Armenia. His lecture “How to be an Effective Leader” was based on his insights from personal experience of leadership and management. At IT Center Ghukasavan, David made …

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COVID-19: It’s time to ‘follow the love’!

“Follow the love” is a useful tactic for creative and cultural enterprises during the COVID-19 crisis. What do I mean? Our relationships with customers, clients and audiences is at the heart of any creative business. We have built relationships with them, sometimes over several years, so they have come to know, like and trust us. …

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Instagram Live Conversation on Creativity with Zulfiya Abdukhalikova

David was the guest in an Instagram Live Conversation with Zulfiya Adbukhalikova, hosted by Impact Hub Almaty in Kazakhstan. “Creative Business Responses: A Conversation“ was an Instagram Live event that took place on Tuesday 21 April 2020. The conversation included a discussion about creativity in the creative industries and other sectors. David spoke about the …

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Russian translation of ‘T-Shirts and Suits’ book

A Russian translation of the creative business guide ‘T-Shirts and Suits: A Guide to the Business of Creativity’ has been published. Impact Hub Almaty published the book in paperback and eBook formats in 2019 in Kazakhstan. This is the fourteenth translation of the book. The free eBook in Russian can be downloaded, printed and re-distributed. …

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Caro pero tranquilizador

Un Extracto del libro: “Chase One Rabbit: Marketing Estratégico para el éxito en los Negocios 63 Consejos, Técnicas e Historias para Emprendedores Creativos” Stella Artois anuncia su cerveza como “tranquilizadoramente cara” (del inglés “reassuringly expensive”). Me encanta. Están orgullosos de su alto precio. Están vendiendo el beneficio de tener un precio alto. Y se están …

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¡No todos los clientes son buenos clientes!

Un Extracto del libro: “Chase One Rabbit: Marketing Estratégico para el éxito en los Negocios 63 Consejos, Técnicas e Historias para Emprendedores Creativos” Los clientes pueden ser malos por todo tipo de motivos. Pueden ser poco rentables o problemáticos. Pueden hacerte perder el tiempo o causarte estrés. Algunos interfieren demasiado. Otros no merecen ser añadidos …

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Las 3M del marketing

Un Extracto del libro: “Chase One Rabbit: Marketing Estratégico para el éxito en los Negocios 63 Consejos, Técnicas e Historias para Emprendedores Creativos” Julie es una joyera que me pidió consejo. Tenía un presupuesto limitado para la comunicación de marketing, y no sabía decidir si debía invertir en una web mejor o en un folleto …

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Tu diferencia es tu fortaleza

Un Extracto del libro: “Chase One Rabbit: Marketing Estratégico para el éxito en los Negocios 63 Consejos, Técnicas e Historias para Emprendedores Creativos” Rob Kinsey asistió a uno de mis workshops sobre desarrollo de negocios en Derbyshire, Inglaterra. Rob era un artista, y también un apasionado del motocross, que había participado en competiciones de motos …

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