Archive | Books

How to be a Successful Creative Entrepreneur – online presentation

David Parrish gave an online presentation for creative enterprises in Lithuania with a presentation entitled: ‘How to be a Successful Creative Entrepreneur’. The online information session was organised by WORTH, alongside the Chamber of Commerce, Crafts and Industry of Vilnius and the WORTH Ambassador from Lithuania Design Forum. The online presentation for creative entrepreneurs took place […]

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Why awards don’t matter

Tobias is one of the directors of a large graphic design company in Sweden that has won a number of industry awards. He and his colleagues were proud of these awards and rightly so. At one of my workshops he told me that they always featured these awards in their marketing communications. However, one day […]

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Customers don’t care about you and your business

Jane contacted me on behalf of her community arts company to ask my advice about selling arts activities to schools. An ex-teacher, and passionate about the arts, Jane was running her own business, taking artistic projects into schools. But her sales technique wasn’t working. She would bounce into the offices of head teachers, enthusing about the arts, talking passionately about music […]

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Who the hell is [email protected] ?

As a management consultant I advised an advertising company in Scotland. Before my first visit I looked at their website and saw that they had a wonderful portfolio of work and an interesting list of clients. However, I didn’t get a sense of how big the company was, how many employees they had, or whether they were younger or older […]

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Creative Business meeting at Chiang Mai University

David was the guest speaker at an academic meeting about creative business at Chiang Mai University. At the Faculty of Business Administration, David talked about creative business and business models in the creative industries with academic staff in the Management Department. He also shared some creative business examples from his work with creative entrepreneurs around […]

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Marketing Book Review: “Life-Changing”, “True Genius”

A marketing book review has declared that ‘Chase One Rabbit, Strategic Marketing for Business Success’ is “life-changing” and “true genius”. The creative marketing book was listed as one of “Five Books that Changed My Life”, alongside Dale Carnegie’s classic ‘How to Win Friends and Influence People’ and ‘The Lean Startup’ by Eric Reis in this […]

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Creative Industries Audiobook published

A new creative industries audiobook has been published to help creative entrepreneurs become even more successful. ‘T-Shirts and Suits: A Guide to the Business of Creativity’ is a practical handbook for creative entrepreneurs to refer to and find information, examples from successful creative businesses, and practical tips about using powerful business ideas in a creative context. It’s […]

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Marketing Audiobook ‘Chase One Rabbit’ published

The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was […]

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