David will deliver an online Exporting and International Marketing workshop for creative businesses on Thursday 05 November 2020.
The workshop is part of the Creative Scale Up Programme, organised by the West Midlands Combined Authority in the UK.
David is also available as a one-to-one Mentor and a Business Coach for group sessions on the Creative Scale Up Programme. He specialises in creative business models, strategic marketing, export and international marketing, plus various matters associated with business growth.
The Programme is designed to help any creative business in the West Midlands region with ambitions to grow and ‘scale up’ including screen, gaming, VR, AI, performing arts, marketing and events, PR and design businesses.
David’s online workshop is about Exporting and International Marketing: Opportunities and Issues for Creative and Digital Businesses.
The interactive workshop is designed for business owners and managers who:
- Want to increase their understanding of the opportunities and issues involved in exporting.
- Are considering exporting and international business for the first time.
- Already have a few clients or partners overseas.
- Are developing export strategies for particular countries.
- Want to strengthen their existing exporting and international marketing strategies.
The content of the interactive workshop will include:
- An overview of the opportunities and issues involved in exporting and international marketing.
- Key issues to consider before exporting.
- The main things to consider when marketing internationally.
- Examples of successes achieved and problems encountered by businesses when exporting and marketing internationally.
- Illustrations of best practice and some problems encountered in international business from David’s direct experience.
By the end of the workshop, participants will:
- have an overview of the opportunities and issues involved in exporting and international marketing.
- be aware of the key issues to consider before exporting.
- Understand the main things to consider when marketing internationally.
- have learnt from examples of successes achieved and problems encountered by businesses when exporting and marketing internationally.
- have heard illustrations of best practice and some problems encountered in international business from David’s direct experience.
David Parrish has extensive experience of international business, having worked in more than 50 countries worldwide. He has scaled-up businesses internationally in his business career. His current business exports services worldwide.
The Exporting and International Marketing workshop will take place on Thursday 05 November from 13:30 to 15:30.
Additional materials associated with the workshop will be posted online here in due course.
David also delivered a workshop on “How to Maintain Creativity in a Scale Up Environment” for the Creative Scale Up programme.
Details of that workshop, plus testimonials from clients and links to additional resources are online here.
David Parrish delivers interactive training workshops on international business, creativity and innovation, marketing, intellectual property, leadership, business strategy, pricing, financial management and other business subjects. He has devised and developed a range of training workshops which he delivers at locations worldwide and online. His workshops are specifically designed for owners and managers of digital and creative businesses. They are also relevant to businesses and organisations in other sectors.
The Creative Scale Up Programme is a £1.3 million 2 year programme funded by the Department of Culture, Media and Sport. It aims to help Creative Businesses in the West Midlands with targeted support including Access to Finance, Marketing and Branding, Value and Pricing, Intellectual Property and Contract Law and Sales, Pitching and Presenting support. This will be delivered through a series of workshops, seminars and peer to peer mentoring sessions.
For any general enquiries about the Creative Scale Up Programme please contact the Creative Scale Up Programme Manager Fiona Latter. Contact details and more information are online here.
Read about other events, webinars, interviews, resources and business advice, which are part of David’s response to the Coronavirus COVID-19 Crisis. The page includes videos of past events as well as notice of forthcoming events, plus some suggestions for future collaborations (more…)