International Startups in the Creative Industries

David gave a presentation and engage in a conversation with participants about International Startups in the Creative Industries in July 2022.

The event was organised by the ZUMO+ project at the The Pontificia Universidad Javeriana in Bogotá, Colombia.

David’s presentation was entitled: “How to run startups in the creative industries from an international perspective.”

He spoke about the Creative Industries and the Orange Economy; his insights from working in the creative industries internationally; how startups in the creative industries can use the Lean Startup methodology; the importance of devising a realistic Business Formula; and some aspects of International Business.


International Startups in the Creative Industries


Some useful links associated with David’s presentation, for reference after the event:

Free resources for creative business development online here.

Toolbox Naranja. Creative Entrepreneurship resources in Spanish (link)

Create Your Own Business Formula (article in English)

Crie Sue Própria Fórmula de Negócios (artículo en Español)

“How to be a Successful Creative Entrepreneur” including creative business models. Watch the video of David’s masterclass, plus his answers to questions from the audience, online here.

Two Kinds of Creativity: a-Creativity and i-Creativity. TEDx Napoli.(video, article and PDF download)

Book: “T-Shirts and Suits: A Guide to the Business of Creativity” [free eBook PDF / eBook (text only) / paperback / audiobook / signed copy]


David works with Universities around the world, giving university lectures, advising universities on curriculum development, delivering workshops and signing books for students. His various projects with universities around the world include the examples below, from countries as diverse as Armenia, Australia, Azerbaijan, Belarus, Bosnia & Herzegovina, Brazil, Chile, China, Colombia, Estonia, India, Indonesia, Kazakhstan, Lithuania, Moldova, Morocco, Netherlands, New Zealand, Portugal, Russia, Spain, Thailand, the United Kingdom and Vietnam.

David has a range of academic and professional qualifications and accreditations including:

• Masters Degree in Business Administration (MBA)
with distinction, from Bradford University School of Management,
one of Europe’s leading business schools.
• Fellow of the Chartered Institute of Marketing (FCIM)
• CIM ‘Chartered Marketer’.
• Fellow of the Chartered Management Institute (FCMI)
• Member of the Institute of Consulting (MIC)
• Fellow of the Institute of Leadership and Management (FInstLM)
• Fellow of the Royal Society of Arts (FRSA)

See full details of David’s qualifications and publications.

See Videos of some of David’s speeches, lectures and presentations.