University Lectures and Projects

David works with Universities around the world, giving university lectures, advising universities on curriculum development, delivering workshops and signing books for students. His various projects with universities around the world include the examples below, from countries as diverse as Armenia, Australia, Azerbaijan, Belarus, Bosnia & Herzegovina, Brazil, Chile, China, Colombia, Estonia, Germany, India, Indonesia, Kazakhstan, Lithuania, Moldova, Morocco, Netherlands, New Zealand, the Philippines, Portugal, Romania, Russia, Spain, Thailand, the United Kingdom and Vietnam.

“David’s talk about the importance of Strategic Marketing was inspiring and insightful.
He has a unique perspective from his distinguished career in marketing and company operations. David’s visit was on a Friday afternoon when we would usually have a tough time attracting students to hear a guest speaker, but that afternoon the room was full for David’s talk. We enjoyed his visit very much, especial his books ‘Chase One Rabbit’ and ‘T-Shirts and Suits’. Thank you again!”
Malcolm Duerod. Department of International Business (DIB)
International Burch University, Sarajevo

University lectures by David Parrish
David Parrish with Malcolm Duerod at International Burch University, Sarajevo, Bosnia & Herzegovina

“David gave a very interesting presentation on ‘a-Creativity and i-Creativity for Business Success’. Everyone agreed that his international examples were inspirational.”
Aynur Kerimova, Baku State University. Azerbaijan Republic

“Working with David is a true pleasure and an invaluable learning experience for anyone that wants expert, practical advice and insight into creative entrepreneurship and creative thinking in business.”
Nicole Brunnhuber. Professor of Intercultural Competence and Business Communication
Munich University of Applied Sciences, Germany.

See Videos and read What Clients Say about David.

University Lecturer
David at the Faculty of Creative Industries at Vilnius Gediminas Technical University in Lithuania

“David was a guest lecture at Vilnius Gediminas Technical University Faculty of Creative Industries. David is a great communicator, clear and inspiring.  We had many questions and even more ideas after the seminar. We still receive a positive feedback from students and lecturers that attended the seminar. David is very professional, busy but always open to the new ideas. Hope to have an opportunity to work together in the very next future. Thank you very much!”
Zivile Sedereviciute-Paciauskiene, Dean of the Faculty of Creative Industries. Vilnius Gediminas Technical University, Lithuania.

David’s book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was first translated and published in Spanish by the Universidad de Bogotá Jorge Tadeo Lozano in Colombia. David also delivered a presentation for students and advised senior staff on including entrepreneurship within the curriculum for creative subjects.

In a collaboration with Monash University in Australia, David produced a series of videos for the course in Creative Entrepreneurship.

In a partnership with the Indian Institute of Technology (IIT) in Madras, David delivered a workshop on Strategic Planning for students.

David was invited by the Auckland University of Technology in New Zealand to advise on developing creative entrepreneurship modules for students.

For Masters students at Munich University of Applied Sciences in Germany, David delivered an interactive lecture on Business Innovation and Culture.

David was a speaker at a conference on Creative Cities organised by Mathias Cornivus Collegium in Cluj-Napoca, Romania

David gave a keynote speech on International Marketing Alliances, sharing his experience of international marketing to students at Batangas State University in the Philippines.

At the Baku State University in Azerbaijan, David was interviewed by students for the BSU Radio and TV Station and also gave a guest lecture on the subject of
‘a-Creativity and i-Creativity for Business Success’.

David gave an online lecture for the Moscow School of Social and Economic Science, on the subject of “Creativity Loves a Crisis: Different Types of Creativity and Different Ways to Generate New Ideas”.

His TEDx talk in Morocco was a student-led event at ENCGJ University in Al Jadida, Morocco.

The Baltic Film, Media, Arts and Communication School at Tallinn University, Estonia invited David to give a guest lecture to students on the subject of ‘How to be a Creative Entrepreneur’.

The Leadership School Armenia invited David to Armenia to deliver lectures and presentations in Yerevan on leadership, creativity and innovation.
David is an associate lecturer at the Leadership School Armenia.

David was a guest lecturer on the MSc in Creative Entrepreneurship at Vilnius University Business School in Lithuania.

At International Burch University in Sarajevo, Bosnia & Herzegovina, David gave a guest lecture on ‘Entrepreneurial Marketing’ to students in the university’s startup incubator.

David was engaged as an international expert and lecturer on marketing at the Business School of Telfort Business Institute in Shanghai, China.

David participated as an international speaker at the 18th Hipotex Exhibition in Revolution (Hipotex-R) organised by IPB University in Indonesia.

David was invited as an international guest lecturer to give a lecture entitled: “T-Shirts and Suits: How to combine creative talent with smart business thinking” at Faculty of Creative Industries at Vilnius Gediminas Technical University in Lithuania.

At the HCMC Univ of Architecture, in Ho Chi Minh City, Vietnam, David was an international guest lecturer.

David gave a presentation to students at the prestigious Academy of Economic Studies in Chisinau, Moldova.

David delivered a Strategic Digital Marketing lecture for Masters students at OMNES Education in London, UK.

David was the guest speaker at an academic meeting about creative business and business models in the creative industries at the Faculty of Business Administration, Chiang Mai University, Thailand.

At the Belarus State University in Minsk, David gave a university guest lecture on combining creativity with business to students, using a presentation featuring creative entrepreneurs from Vietnam, Brazil and the UK.

At the University of the Arts in London, United Kingdom, David was the guest speaker on business and creativity at the graduation event for students.

David was a special guest lecturer at the Universidade Federal Fluminense in Brazil, where he spoke about business models in the creative industries.

At Narxoz University Kazakhstan, David gave a presentation to students on ‘Successful Creative Entrepreneurship in the Creative Economy Worldwide’.

At Liverpool John Moores University in the UK, David gave a lecture to digital marketing students on ‘Marketing Mistakes they Make’, outlining common digital marketing and strategic marketing mistakes made by many companies and organisations world-wide.

In Portugal, at the Catolica University in Porto, David gave a special lecture to MBA Students at the beginning of their course.

He developed a module and delivered a workshop on Change Management for the Australian National University and Thames Water International for international executives.

David delivered an online workshop for final years students on ‘Theatre Entrepeneurship’ at the Institute for Contemporary Theatre (ICTheatre), which is part of BIMM University, a university for the creative industries.

He provided Leadership and Management training for the ‘Grow Creative’ programme for senior executives of creative and digital businesses at Lancaster University in England. He also developed and delivered the ‘Leading Creative Cultures’ module and a workshop on ‘Leadership: Culture and Strategy’.

David was a guest lecturer at the ISM University of Management and Economics in Vilnius, Lithuania. He spoke about ‘Creativity and Business’ when his book was published in translation in Lithuania.

He was the guest speaker at an Impulse Night event for creative entrepreneurs and students at CMKBU in Utrecht, Netherlands.

At KIMEP University in Kazakhstan, David gave a guest lecture to students at on the subject of ‘Creativity and Business’.

David has also presented university lectures at the Universidad Austral de Chile, in Valdivia, Chile and at the University of Deusto, Bilbao, Spain.

“David Parrish’s presentation was inspirational and educational for all at the Leadership School in Armenia. It was wonderful working with you and we are incredibly thankful that you were able to join us for your lecture and Q&A. Your remarks were so heartfelt and that standing ovation was well deserved! Thank you.”
Samvel Movsisyan, Founder, Leadership School Armenia

“David Parrish is an inspirational and quietly powerful person. His time with the students was very crucial: Reading is one thing, but listening and talking is an entirely different experience. The Portuguese national media also picked up on his visit which was GREAT for Católica University, the Creative Industries Management Masters team and David of course!”
Michael daCosta Babb. Universidade Católica Portuguesa. Porto. Portugal

“David Parrish’s unique ability to get groups to think about business in a broad and creative manner is refreshing and stimulating.  Our group was inspired by David’s talk which included excellent business examples of how change could trigger new opportunities and helped us to understand and reflect on the power of vary business systems that are currently relevant to any business operations”.
Traci Morachnick, Assistant Professor, Business Administration Faculty, Chiang Mai University, Thailand

“We invited David to hold a lecture about different types of creativity. This lecture was part of our course about the creative industries, within the MA in Cultural Management programme. David’s technique for generating new ideas  and his vision on 2 types of Creativity helped our students to understand creative entrepreneurship  from different points of view and to implement David’s creative tools into their projects. David is a great and inspiring speaker, with a unique friendly approach to the audience, insights and new ideas. David is a professional you would always want to collaborate with. Systematic, clear, wise. The lecture was just great. David, we want more!”
Yulia Kharlamova. Deputy Dean. Faculty of Cultural Management
Moscow School of Social and Economic Sciences

“At the workshop, Mr. David Parrish exposed us the Businesses which had become real due to his guidance as well as the concept of Latin American “Orange economy”, so that it was an excellent start to thinking of our own new model in Moldova – Sunny Grape Economy clustered in Creative Industries that Mr. Parrish successfully promotes”.  
Zorina Shishcan, Associate Professor, Ph.D. Department of International Economic Relations, Academy of Economic Studies of Moldova.

“My student’s left the workshop with David feeling inspired and informed. They especially valued the lesson in questioning what success means, beyond the accepted capitalist notions.”
– Evelyn Roberts. ICTheatre

“David conveys insightful and easy to understand knowledge on the creative industries subject. – The 18th Hipotex-R 2021 Organizing Committee, Department of Economics, Faculty of Economics and Management, IPB University, Indonesia.
On behalf of The 18th Hipotex-R 2021 Organizing Committee, I would like to express our deepest gratitude and appreciation to you for giving the time to become one of our speakers in the first ever Economics Dialogue. I hope that we from IPB University can work together again with you for other events in the future.”
Ayu Gita Novianti. IPB University, Bogor Indonesia

University lectures by David Parrish.

David has a range of academic and professional qualifications and accreditations including:

• Masters Degree in Business Administration (MBA)
with distinction, from Bradford University School of Management,
one of Europe’s leading business schools.
• Fellow of the Chartered Institute of Marketing (FCIM)
• CIM ‘Chartered Marketer’.
• Fellow of the Chartered Management Institute (FCMI)
• Member of the Institute of Consulting (MIC)
• Fellow of the Institute of Leadership and Management (FInstLM)
• Fellow of the Royal Society of Arts (FRSA)

See full details of David’s qualifications and publications.

See Videos of some of David’s speeches, lectures and presentations.

He specialises in university lectures on creativity, strategic marketing, digital marketing, international business, creative entrepreneurship and leadership. His lectures include case studies from his research, from his own experience of starting up and growing businesses, and from his work advising businesses. David has worked in more than 60 countries in his capacity as a management consultant, speaker and trainer. He specialises in advising high growth design, media and technology businesses. David is a top speaker at conferences, summits, conventions and other events world-wide.

David was engaged as a lecturer in marketing and international business at a business school in Shanghai, China. He has also worked with universities in Azerbaijan, Belarus, Bosnia & Herzegovina, Brazil, Chile, Colombia, Estonia, Germany, Kazakhstan, Lithuania, Moldova, Morocco, Netherlands, New Zealand, Portugal, Spain, the United Kingdom and Vietnam.

“David Parrish is a very inspirational speaker. The way he illustrates his points is excellent. He makes you laugh and instantly you start to think about your own ideas and projects.”
– Eli Folkestadaas. British-Norwegian Chamber of Commerce. Oslo, Norway

In his university lectures in Azerbaijan also included one at ADA University in Baku. David spoke about a range of business models that can be used in the creative industries and provided examples from his work with creative entrepreneurs around the world.

His presentation included creative business topics such as:
– How to be a Creative Entrepreneur
– Customer Interaction and Crowd Sourcing
– Intellectual Property, Scalability and Business Growth
– Digital and Exponential Growth
– Co-opetition
– Free and ‘Freemium’ Business Models
– Licensing Intellectual Property

The free resources on this website, including publications, articles, videos and guides can be used as Educational Resources by universities and other educational establishments world-wide.

David is a popular, inspiring and entertaining keynote speaker at conferences and events world-wide. He is one of the most respected international creative industries keynote speakers on creative enterprise, the creative economy, the creative and digital industries, cultural enterprise and creativity in business. As a qualified marketing expert, David speaks about creative marketing, international marketing, marketing strategies, digital marketing and international business.

David is the author of two books on creative business and strategic marketing. His highly-acclaimed books are available as paperbacks, eBooks and in Audiobook format. His books have been published in 14 countries around the world. David’s signed books can be made available for students and staff when David gives university lectures.

He is a British expert in creative industries and delivers keynote speeches at conferences and other events for creative, digital and cultural enterprises, policy makers, creative industries support organisations, creative hubs, creative startups, creative cities, and creative businesses in other sectors. He brings his experience of working with design, media and technology businesses to his speeches. David remains in touch with business issues and innovative growth models through his work as a business adviser, leadership coach and marketing consultant. His speeches include examples of successful creative businesses and creative industries support projects worldwide. Some of these case studies are published as ‘Ideas in Action’ articles in his books and as free downloads from his website. David continuously increases his knowledge of business models, marketing methods and international business techniques from his ongoing international work.

David often gives university lectures, speeches and presentations on the subject of International Business. He speaks about creativity, international marketing, strategic marketing, digital marketing, business etiquette and global business. His stories and case studies draw on his own extensive international experience in creative industries consulting and research.

“EXCELLENT was the overwhelming response of delegates about David’s speech on Creativity and Business”

University lectures by David Parrish
David at Belarus State University in Minsk
University lectures
David with students at KIMEP University in Almaty, Kazakhstan

David Parrish university lecture Indonesia