David made a presentation about Creative Business Strategies at Play Media Day 07, held in Banja Luka in Bosnia & Herzegovina in June 2022.
He talked about:
– Creativity in the Studio and the Office
– Creative Business Models
– Creating Your Own Business Formula
– “T-Shirts and Suits”
Further online resources, associated with David’s presentation on Creative Business Strategies, include:
T-Shirts and Suits: A Guide to the Business of Creativity (Free eBook in English)
The free eBook version in English is available here. Also for sale as a paperback and audiobook.
Create Your Own Business Formula (article)
Free article about devising a winning business strategy in the creative industries. In English and several other languages available here.
David’s videos on creative entrepreneurship, created to support a course in creative entrepreneurship at Monash University in Australia (link)
Free extracts from book ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’
Several sections of the book are published free of charge, plus videos about the book. This marketing book was written especially for businesses in the creative industries. Also for sale as a paperback, eBook and audiobook.
Example of licensing as a business model featuring a commercial illustrator in Brazil. ‘Ideas in Action’ article. (link)
Example of ‘Co-opetition’ as a business model. ‘Ideas in Action’ article. (link)
Example of scaling up digitally as a business model in the creative industries. ‘Ideas in Action’ article. (link)
‘Ideas in Action’ articles
Various articles illustrating cool business techniques from creative entrepreneurs around the world, available here. Some have been translated into other languages. These can be downloaded, printed and shared online.
Creative, Cultural and Digital Industries Guide
Free guide with case studies and information about marketing, intellectual property, financial management etc in the creative industries. Download here.
More free Resources about Creativity and Business
– free eBook, videos, blogs, examples, guides and more (link)
David has extensive experience of business support programmes and has developed a range of training resources in creative entrepreneurship. Working internationally, he has delivered interactive training workshops and university lectures as well as providing one-to-one business advice. His work supporting future creative entrepreneurs is often undertaken in partnership with creative industries support agencies worldwide.
David is a keynote speaker on creative industries, the creative economy, marketing, the digital economy and international business. David’s keynote speeches are in demand worldwide. His books are popular with conference delegates and can be supplied on request. Also, he has helped businesses and individuals to develop through his training workshops and management consultancy projects.
He has spoken about the Creative Economy and Creative Entrepreneurship Worldwide at the United Nations in Geneva and at the European Commission in Brussels. He works worldwide as a creative industries speaker, specialising in the Creative Industries, the Creative Economy, the Orange Economy and the Digital Economy.
David has worked in more than 60 countries worldwide, from Azerbaijan to Zimbabwe.