Tag Archives | marketing lecture

Marketing Lecture at International Burch University

In partnership with Swiss EP at Swisscontact, David Parrish gave a guest marketing lecture at International Burch University in Sarajevo, Bosnia and Herzegovina. “David’s talk about the importance of Strategic Marketing was inspiring and insightful.   He has a unique perspective from his distinguished career in marketing and company operations. David’s visit was on a […]

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Authentic Marketing for Creative Businesses (video)

Authentic marketing is the process of communicating openly, honestly and genuinely with customers and other audiences. Authentic marketing can only occur when you are ‘on the same wavelength’ as the person or people with whom you are communicating; it is about finding a natural resonance with audiences so that communication is easy, natural and genuine. […]

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